Muutke küpsiste eelistusi

E-raamat: Twitter Book

3.65/5 (359 hinnangut Goodreads-ist)
,
  • Formaat: 256 pages
  • Ilmumisaeg: 07-Nov-2011
  • Kirjastus: O'Reilly Media
  • Keel: eng
  • ISBN-13: 9781449318963
Teised raamatud teemal:
  • Formaat - EPUB+DRM
  • Hind: 12,29 €*
  • * hind on lõplik, st. muud allahindlused enam ei rakendu
  • Lisa ostukorvi
  • Lisa soovinimekirja
  • See e-raamat on mõeldud ainult isiklikuks kasutamiseks. E-raamatuid ei saa tagastada.
Twitter BookSuurem pilt
  • Formaat: 256 pages
  • Ilmumisaeg: 07-Nov-2011
  • Kirjastus: O'Reilly Media
  • Keel: eng
  • ISBN-13: 9781449318963
Teised raamatud teemal:

DRM piirangud

  • Kopeerimine (copy/paste):

    ei ole lubatud

  • Printimine:

    ei ole lubatud

  • Kasutamine:

    Digitaalõiguste kaitse (DRM)
    Kirjastus on väljastanud selle e-raamatu krüpteeritud kujul, mis tähendab, et selle lugemiseks peate installeerima spetsiaalse tarkvara. Samuti peate looma endale  Adobe ID Rohkem infot siin. E-raamatut saab lugeda 1 kasutaja ning alla laadida kuni 6'de seadmesse (kõik autoriseeritud sama Adobe ID-ga).

    Vajalik tarkvara
    Mobiilsetes seadmetes (telefon või tahvelarvuti) lugemiseks peate installeerima selle tasuta rakenduse: PocketBook Reader (iOS / Android)

    PC või Mac seadmes lugemiseks peate installima Adobe Digital Editionsi (Seeon tasuta rakendus spetsiaalselt e-raamatute lugemiseks. Seda ei tohi segamini ajada Adober Reader'iga, mis tõenäoliselt on juba teie arvutisse installeeritud )

    Seda e-raamatut ei saa lugeda Amazon Kindle's. 

The first edition of The Twitter Book, published in 2009, has been popular with reviewers and readers alike for demystifying Twitter with honest, straightforward explanations, advice on effective third-party tools and loads of useful examples. In the two and a half years since that publication, Twitter has grown substantially and changed quite a bit. Now, in the second edition of the book, co-authors Tim O'Reilly and Sarah Milstein guide you through important new features like: Twitter lists, the subtleties of the retweet button, local trends, location-aware tweets, and advertising on Twitter. They also keep you up to speed with changes--not only in refreshed functions like Twitter search and account profiles, but also in evolving community use and jargon, covering the latest standards in retweets, hashtags, and other user conventions. And, of course, they include the latest third-party tools that make Twitter a rich resource for businesses, nonprofits, researchers, and more. With fully updated examples, The Twitter Book, Second Edition is an indispensable reference that will make your use of Twitter more interesting and profitable than you'd imagined.
Introduction 5(14)
1 Get Started
19(44)
Sign up
21(2)
Understand what "following" means
23(2)
Don't follow people yet
25(2)
Quickly create a compelling profile
27(2)
Find the people you know on Twitter
29(2)
Get suggestions for cool people to follow
31(2)
Tweet from the road
33(2)
Test-drive the 140-character limit
35(2)
Trim messages that are too long
37(2)
The secret to linking in Twitter
39(2)
Figure out how many people to follow
41(2)
Join a conversation: the hashtag (#) demystified
43(2)
Key Twitter jargon: tweet
45(2)
Key Twitter jargon: @messages
47(2)
Key Twitter jargon: retweet
49(2)
Key Twitter jargon: DM
51(2)
Key Twitter jargon: trending topics
53(2)
Key Twitter jargon: tweetup
55(2)
Twitter jargon: Fail Whale
57(2)
Try it for three weeks or your money back---guaranteed!
59(2)
Get help from Twitter
61(2)
2 Listen In
63(40)
Use Twitter search
65(2)
Take advantage of advanced search
67(2)
Four important things to search for
69(2)
Save searches
71(2)
Track search with email alerts
73(2)
Hunt down---and back up---older tweets
75(2)
Search the nooks, crannies and archives of your account
77(2)
Stay on top of several searches at once, including live-event coverage
79(2)
Track tweeted links to your website
81(2)
Dig deeper on trending topics
83(2)
Find out what people are reading
85(2)
Bookmark links for later reading and draw attention to tweets now
87(2)
Use a life-changing third-party program
89(2)
Life-changing program #1: Seesmic
91(2)
Life-changing program #2: TweetDeck
93(2)
Use a great mobile client
95(2)
Follow smart people you don't know
97(2)
Figure out who's influential on Twitter
99(2)
Keep track of friends and family
101(2)
3 Hold Great Conversations
103(44)
Get great followers
105(2)
Reply to your @messages
107(2)
Retweet clearly and classify: Part 1 The Overview
109(2)
Retweet clearly and classify: Part 2 Retweets Vs. Quoted Tweets
111(2)
Retweet clearly and classify: Part 3 Use The Retweet Button
113(2)
Retweet clearly and classify: Part 4 Quote A Tweet
115(2)
What to retweet
117(2)
Troubleshoot your retweets
119(2)
Ask questions
121(2)
Answer questions
123(2)
Send smart @replies
125(2)
Get attention gracefully
127(2)
Twitter often...but not too often
129(2)
Three cool hashtag tricks
131(2)
Know your followers
133(2)
Unfollow graciously
135(2)
Don't auto-DM (for crying out loud)
137(2)
Don't spam anyone
139(2)
Don't let third-party apps spam (or tweet) on your behalf
141(2)
Fight spam
143(2)
Recover fast if your account is compromised
145(2)
4 Share Information and ideas
147(34)
Be interesting to other people
149(2)
Make sure your messages get seen
151(2)
Link to interesting stuff around the Web
153(2)
Link appealingly to your blog or site
155(2)
Use the hub-and-spoke model to your advantage
157(2)
Link to a tweet
159(2)
Post pictures
161(2)
Live-tweet an event
163(2)
Provide customer feedback---griping and glowing
165(2)
Overhear things
167(2)
Publish on Twitter
169(2)
Participate in fundraising campaigns
171(2)
Make smart suggestions on FollowFriday
173(2)
Mark tweets as favorites to draw attention to them
175(2)
Post on the right days and at the right times
177(2)
Repost important tweets
179(2)
5 Reveal Yourself
181(18)
Post personal updates
183(2)
Go beyond "What's happening?"
185(2)
Use the right icon
187(2)
Fill out your full bio (it takes two seconds)
189(2)
Spiff up your background
191(2)
Cross-post to Facebook, Linkedin, and more
193(2)
Divulge your location
195(2)
Post your Twitter handle widely
197(2)
6 Twitter for Business: Special Considerations and Ideas
199(45)
Listen first
201(2)
Have clear goals
203(2)
Integrate with your other channels
205(2)
Start slow, then build
207(2)
Figure out who does the tweeting
209(2)
Reveal the person behind the curtain
211(2)
Manage multiple staffers on one account
213(2)
Coordinate multiple accounts
215(2)
Be conversational
217(2)
Retweet your customers
219(2)
Offer solid customer support
221(2)
Post mostly NOT about your company
223(2)
Link creatively to your own sites
225(2)
Make money with Twitter
227(2)
Advertise on Twitter...maybe
229(2)
Report problems...and resolutions
231(2)
Post personal updates
233(2)
Use Bitly to track click-throughs and create custom short domains and URLs
235(2)
Engage journalists and PR people
237(2)
Follow everyone who follows you (almost)
239(2)
Four services for measuring Twitter
241(1)
Three bonus tools for business accounts
242(2)
Continuing the conversation---and taking a break from it 244(1)
Index 245
Tim O'Reilly is the founder and CEO of O'Reilly Media, Inc., thought by many to be the best computer book publisher in the world. O'Reilly Media also hosts conferences on technology topics including the O'Reilly Open Source Convention. Tim is an activist for open source and open standards, and an opponent of software patents and other incursions of new intellectual property laws into the public domain. Tim's long-term vision for his company is to change the world by spreading the knowledge of innovators. For everything Tim, see tim.oreilly.com. Sarah Milstein is UBM TechWeb's GM & Co-chair for Web 2.0 Expo, an influential, semi-annual conference on the profitable intersection of entrepreneurship and technology. Previously, she was on the senior editorial staff at O'Reilly Media. Before joining O'Reilly in 2003, Sarah was a freelance writer and editor, and a regular contributor to The New York Times. She holds a B.A. from Rutgers University and an M.B.A. from U.C. Berkeley's Haas School of Business. Bonus fact: she was the 21st user of Twitter.
Lisainfo e-raamatute kohta Lisainfo e-raamatute kohta
Püsilink: https://www.kriso.ee/db/97814493189636e.html
Märksõnad: