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E-raamat: Ultimate Guide to Optimizing Your Website

3.12/5 (15 hinnangut Goodreads-ist)
  • Formaat: 320 pages
  • Sari: Ultimate Series
  • Ilmumisaeg: 20-Jan-2014
  • Kirjastus: Entrepreneur Press
  • Keel: eng
  • ISBN-13: 9781613082577
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Ultimate Guide to Optimizing Your WebsiteSuurem pilt
  • Formaat: 320 pages
  • Sari: Ultimate Series
  • Ilmumisaeg: 20-Jan-2014
  • Kirjastus: Entrepreneur Press
  • Keel: eng
  • ISBN-13: 9781613082577
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"With over 30% new content, charts and screenshots, plus the addition of an exclusive members website, which will be accessible upon book purchase and offer free downloadable content and videos plus on online community to share and get feedback - this book offers actionable information to build traffic, convert sales and make more money"--

"Written for beginners, author Jon Rognerud offers every tip, trick, and secret from keyword research and competitive analysis, to marketing and messaging, content development, link building, and conversions and tracking of search engine positions. Localsearch, social media, and blogging are new to this edition, and show examples on how to optimize these important new development areas. Updated content includes social media search content that reflects strategies and market information to helps businessowners easily add this companion to SEO work, blog optimization steps with best SEO tactics for creating search engine friendly sites, and the top ten hottest WordPress plugins for top traffic boost. A local SEO section shows readers how to avoid the most common mistakes on optimizaing for local search and the updated section on Google analytics shows how to track top keywords and pages. An updated link building section provides new white hat SEO link building tactics to provide better long term rankingsand traffic building, and an expanded resource section includes updated screen-shots of SEO applied. Step-by-step examples are written with an "at the kitchen table" type dialogue for accessibility and an advanced strategy section takes readers to the next level"--

Arvustused

This book is the perfect prescription for anyone suffering from SEO overwhelm. Rognerud's approach breaks down SEO in a simple-to-understand way then builds on visibility breakthrough concepts. I ultimately love this holistic approach to SEO. His strategic approach teaches how to get people TO a site but it also helps plan ways to get them THROUGH it to maximize ROI. --Lorrie Thomas Ross, M.A., Author, The McGraw-Hill 36-Hour Course to Online Marketing, lorriethomas.com Rognerud has a long history in technology, business consulting, and web development. His new book reflects that knowledge and experience in the search marketing field. He is a smart guy, and for folks starting in SEO, I suggest you pick up a copy. -Andy Beal, MarketingPilgrim.com Rognerud is a master in SEO and internet marketing. The tips and suggestions that he offers in his book are easy to understand and to implement even for a novice. He also offers many other powerful strategies that even an old pro like me finds insightful. This is one of the few books that I recommend to students at our SEO workshops. --"Radar" Roy Reyer, Certified Advanced SEO--Search Engine Academy, SEOtrainingSW.com This is the best treatment of SEO I've seen--get this book! It's the first SEO reference that also covers the latest in social and local search. At over 300 pages, you can brush up on your skills or just put it on your bookshelf to impress your colleagues! --Dennis Yu, Chief Executive Officer, BlitzLocal

Acknowledgments ix
Preface: Why Optimizing Your Website Matters xi
Chapter 1 From Then to Now: How Search Came to Be
1(22)
The Google Influence
2(1)
Search and Marketing
3(7)
Trends and the Marketplace
10(13)
Chapter 2 Understanding Web Search and How It Works
23(20)
The Highest Trusted Click: The Natural Way
30(1)
What Is Optimizing Your Website?
31(3)
Overview of Search Engine Optimization Strategies
34(9)
Chapter 3 Starting a Business with a New Website
43(58)
What Are the Different Website Types?
44(1)
How to Choose a Domain Name
45(8)
Who Speaks HTML?
53(1)
Quickie Wiki
54(1)
The Ins and Outs of Website Creation Software
55(7)
How to Create the Website Content
62(10)
The Power of Website Graphics
72(2)
A Word About Web Structure
74(2)
Website Strategies That May (Not) Work
76(5)
Get Your Web Hosting Right
81(11)
Elements for Website Success
92(9)
Chapter 4 How to Perform Competitive Research
101(36)
Learn to Analyze the Market
101(17)
Website Analysis
118(12)
Keywords Your Competitors Use
130(7)
Chapter 5 How to Find Your Gold: Step-by-Step Guide to Keyword Research
137(20)
General Facts About Keywords
140(3)
Tools for Analyzing Keywords
143(7)
Optimization Strategy for Primary and Secondary Keyword Phrases
150(4)
Keyword Optimization Strategy
154(3)
Chapter 6 Optimizing the Social Web: The Psychology of Your Audience
157(16)
Know Your Audience
157(5)
Think Like Your Audience
162(3)
The Basic Marketing Groups
165(7)
Marketing
172(1)
Chapter 7 Why Ethics Matter Online and What You Can Do Now
173(22)
Discover Real SEO Ethics and Webmaster Guidelines
174(1)
What You Should Not Do: Black Hat SEO
175(11)
The Consequences of Black Hat SEO
186(3)
Google Guidelines
189(3)
Quality Guidelines
192(3)
Chapter 8 How to Build Fresh Link Love
195(38)
Why Is Linking So Important?
198(8)
Types of Links
206(23)
Checklist for Success
229(4)
Chapter 9 Get Ready to Launch Your Website
233(14)
How to Submit Your Site to Search Engines
233(9)
Google's Guidelines Revisited
242(5)
Chapter 10 Food, Gas, Great Website--Next Exit!
247(24)
Big Traffic Driving Techniques
248(8)
Pay-per-Click Advertising
256(5)
How to Construct a Pay-per-Click
261(3)
The Pros and Cons of PPC
264(2)
What Role Should PPC Advertising Play in Your Marketing Strategy?
266(1)
Website User Testing and Traffic Monitoring
267(4)
Chapter 11 Growth, Sales, and Conversion Strategies
271(12)
How to Optimize for Local Search
273(7)
Closing
280(3)
Appendix: Resources 283(6)
Glossary 289(24)
Index 313
After leaving Yahoo in late 2004, Jon Rognerud began a search marketing firm in 2005 that lead to a new company, Chaosmap Internet Marketing Architects. He has contributed to Entrepreneur.com and is a frequent media resource on the topics of search engine marketing, online business strategies, and entrepreneurial mindset insights. He speaks, trains, and coaches organizations in the U.S. and abroad on how to build and run their Internet Marketing Strategies for increased profits - using SEO, Social Media, Pay Per Click and more. He lives in Torrance, CA.
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