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E-raamat: Ultimate Guide to Search Engine Optimization: Drive Traffic, Boost Conversion Rates, and Make Lots of Money

  • Formaat: 240 pages
  • Sari: Ultimate Series
  • Ilmumisaeg: 01-Jan-2011
  • Kirjastus: Entrepreneur Press
  • ISBN-13: 9781613080207
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  • Formaat: 240 pages
  • Sari: Ultimate Series
  • Ilmumisaeg: 01-Jan-2011
  • Kirjastus: Entrepreneur Press
  • ISBN-13: 9781613080207
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Master Search Advertising Whether they "Google" "Yahoo" or even "Bing," millions of potential customers are searching within your business category--wouldn't you like to capture their business Search engine optimization expert Jon Rognerud cuts through the confusion surrounding search engine optimization and delivers a step-by-step plan to gaining greater visibility, drastically boosting website traffic, and multiplying sales numbers. Learn how to create a search-friendly website and employ a powerhouse SEO marketing plan using proven tools and tactics including keyword research, link building, local search, social media and more! Learn how to:

Create an attractive website with SEO-enriched content Choose the right keywords and create an effective seed listUse effective tools to identify and attract quality traffic Safeguard your site from becoming spamUse cutting-edge tactics to gain local exposure and land on page 1 of GoogleCreate relationships with other sites through linkingUse social media tools to create targeted trafficTurn traffic into sales "Rognerud is a Master in search engine optimization and internet marketing. The tips and suggestions that he offers in his book are easy to understand and to implement even for the novice. He also offers many other powerful strategies that even an old pro like me finds insightful. Ultimate Guide to Search Engine Optimization is one of the few books that I recommend to students at our SEO Workshops." -- Radar by Roy Reyer, Certified Advanced SEO Search Engine Academy,www.SEOtrainingSW.comJon Rognerud owns and runs chaosmap.com, a search marketing firm focusing on SEO, SMM, PPC, client strategy and implementation. He is a technologist with more than 20 years in the industry. His depth of experience includes owning an SEO development company, designing online database web applications and search systems, one of which was licensed to Expedia/Microsoft, and running internal business solutions at Overture/Yahoo.
Acknowledgments ix
Preface Yes! The Next Book about SEO xi
Chapter 1 The History of Search
1(18)
The Google Influence
2(2)
Search and Marketing
4(3)
The Importance of SEO and SEM
7(2)
Trends and the Marketplace
9(10)
Chapter 2 Search Technology
19(20)
No Sugar, No Fat, All Natural
26(1)
What is Optimization?
27(3)
Overview of Search Strategies
30(9)
Chapter 3 The Website
39(56)
Choosing a Domain Name
41(8)
Who Speaks Hypertext Markup?
49(1)
Quickie Wiki
50(1)
The Ins and Outs of Website Creation Software
51(7)
Creating the Website Content
58(10)
Website Graphics
68(4)
Development Tips
72(5)
Web Hosting
77(11)
Checklist for Success
88(7)
Chapter 4 Competitive Research
95(34)
Analyzing the Market
96(16)
Site Analysis
112(12)
Keywords of Competitors
124(5)
Chapter 5 Step-by-Step Guide to Keyword Search
129(20)
General Facts about Keywords
132(4)
Tools for Analyzing Keywords
136(8)
Optimization Strategy for Primary and Secondary Keyword Phrases
144(4)
Keyword Optimization Strategy
148(1)
Chapter 6 Psychology of Your Audience
149(18)
Know Your Audience
150(4)
Think Like Your Audience
154(3)
The Basic Marketing Groups
157(9)
Marketing
166(1)
Chapter 7 SEO Ethics
167(22)
SEO Ethics and Guidelines
169(2)
What You Should Not Do: Black Hat SEO
171(11)
The Consequences of Black Hat SEO
182(3)
Google Guidelines
185(2)
Quality Guidelines
187(2)
Chapter 8 Link Love
189(40)
Why Linking?
192(9)
Types of Links
201(24)
Checklist for Success
225(4)
Chapter 9 Ready to Launch
229(16)
How to Submit Your Site to Search Engines and Directories
230(8)
Google's Guidelines
238(7)
Chapter 10 Food, Gas, Great Website---Next Exit!
245(26)
Traffic Driving Techniques
246(8)
Pay-per-Click Advertising
254(6)
How to Construct a Pay-per-Click Advertising Campaign
260(3)
The Pros and Cons of PPC
263(1)
What Role Should PPC Advertising Play in Your Marketing Strategy?
264(1)
Testing and Monitoring
265(6)
Chapter 11 Growth, Sales, and Conversion
271(12)
How to Optimize for Local Search: Ways You Can Grow Your Local Business
274(7)
Closing
281(2)
Resources 283(6)
Glossary 289(24)
Index 313
Jon Rognerud is a recognized authority on SEO who has spent more than 20 years creating and managing web marketing projects, incuding positions at online giant Yahoo!/Overture. He is the founder of a top search marketing company and works to deliver SEO, PPC, Social Media solutions and consulting to mid-sized businesses.