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E-raamat: Universal Principles of UX: 100 Timeless Strategies to Create Positive Interactions between People and Technology

4.17/5 (234 hinnangut Goodreads-ist)
  • Formaat: 224 pages
  • Sari: Rockport Universal
  • Ilmumisaeg: 07-Mar-2023
  • Kirjastus: Rockport Publishers Inc.
  • Keel: eng
  • ISBN-13: 9780760378052
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Universal Principles of UX: 100 Timeless Strategies to Create Positive Interactions between People and TechnologySuurem pilt
  • Formaat: 224 pages
  • Sari: Rockport Universal
  • Ilmumisaeg: 07-Mar-2023
  • Kirjastus: Rockport Publishers Inc.
  • Keel: eng
  • ISBN-13: 9780760378052
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"Universal Principles of UX is a comprehensive, cross-disciplinary encyclopedia for user experience designers"--

Master the art of user experience design through the 100 laws, guidelines, human biases, and general considerations in this comprehensive, cross-disciplinary encyclopedia.

Richly illustrated and easy to navigate, Universal Principles of UX pairs clear explanations of each concept with visual examples of the ideas applied in practice. The book is organized into six broad categories:

  • Consider
  • Empathize
  • Define
  • Research
  • Design
  • Validate

And, features principles as diverse as:

  • Design is not neutral
  • Make the choice easy
  • Some complexity cannot be reduced
  • Map the ecosystem
  • So you think you can scroll
  • Don’t grade your own homework

User Experience is a field notable for its expansiveness, complexity and persistent evolution. This book is not a chronological retelling of the history of user experience design. It is also not a technical how-to book that will show you how to become a perfect user experience designer one step at a time. It's a philosophical anthology of case studies, situations, problems, and contradictions encountered across more than fifteen years of working on real world client projects that will teach you how to think, rather than tell you what to do. 

Each principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear to the right of the text, and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.

This landmark reference is the standard for designers, engineers, managers, and students who seek to broaden and improve their user experience design expertise.

The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.



Universal Principles of UX is a comprehensive, cross-disciplinary encyclopedia for user experience designers.

Arvustused

"Presents the core principles for thinking about UX through real-world case studies. Each principle is presented in a convenient two-page format: definitions, examples, and guidelines are on the left page, and example images and explanatory graphics are on the right." * Practical Ecommerce *

Preface 4(4)
Consider
01 The user comes first
8(2)
02 Work on UX and UI simultaneously
10(2)
03 Ul makes or breaks usability
12(2)
04 Always surpass expectations
14(2)
05 Design is not neutral
16(2)
06 Words matter
18(2)
07 Visual metaphors communicate fastest
20(2)
08 Attractive products are more usable
22(2)
09 People remember the unusual
24(2)
10 First and last items are remembered most
26(2)
11 Less is more
28(2)
12 Less is a bore
30(2)
13 Provide feedback quickly or else
32(2)
14 Friction isn't always bad
34(2)
15 First impressions matter
36(2)
16 UX design isn't timeless
38(2)
17 Nothing last forever
40(6)
Empathize
19 Allow for differences in digital literacy
46(2)
20 Take extra care of seniors
48(2)
21 Children are not small adults
50(2)
22 Design for learnability
52(2)
23 Don't just design for novices
54(2)
24 Make the choice easy
56(2)
25 Diverse teams create better solutions
58(2)
26 Context matters more than screen size
60(2)
27 Design for clumsy handling
62(2)
28 Match the real world
64(2)
29 Know when to break with convention
66(2)
30 Persuade, don't coerce
68(2)
31 Design for passive attention
70(2)
32 Know the purpose
72(2)
33 Only interrupt when necessary
74(2)
34 Make notifications valuable
76(2)
35 Minimize form input
78(2)
36 Little time, little design
80(2)
37 Rules are meant to be broken
82(4)
Define
38 Choose the right client
86(2)
39 Be a good detective
88(2)
40 Gather requirements
90(2)
41 Define the problem statement
92(2)
42 Find shortcuts
94(2)
43 Done is better than perfect
96(2)
44 Underpromise and overdeliver
98(2)
45 Introduce complexity only when necessary
100(2)
46 Some complexity cannot be reduced
102(2)
47 Imagine the user journey
104(2)
48 Create a user flow
106(2)
49 Remove barriers and obstacles
108(2)
50 What isn't there matters
110(2)
Research
51 Pointing devices inform functionality
112(4)
52 Design cannot be fully objective
116(2)
53 Most of the science in design is bullshit
118(2)
54 Do just enough research
120(2)
55 Map the ecosystem
122(2)
56 Look at the data
124(2)
57 Not everything that counts can be counted
126(2)
58 Test for statistical generalizability
128(2)
59 Don't base personas on assumptions
130(2)
60 Keep your enemies close
132(2)
61 Learn from bad examples
134(2)
62 Make expectations work in your favor
136(2)
63 Uncover consensus and ambiguity
138(2)
Design
64 Brainstorm efficiently
140(2)
65 Build consensus
142(4)
66 Learn from real-world navigation
146(2)
67 Build a logical structure
148(2)
68 Visualize the relationship between pages
150(2)
69 Don't get gimmicky with navigation
152(2)
70 Yes, side doors matter
154(2)
71 Prime before presenting
156(2)
72 Move from low to high fidelity
158(2)
73 Don't just illustrate, annotate
160(2)
74 Interaction design is the brand
162(2)
75 Bad typography leads to bad UX
164(2)
76 So you think you can scroll
166(2)
77 Animate responsibly
168(2)
78 Make data lovable
170(2)
79 Dark mode rises
172(2)
80 Never give total control
174(2)
81 Personalization is hit or miss
176(2)
82 A word is worth a thousand pictures
178(2)
83 Understand the sales funnel
180(2)
84 Target the right devices
182(2)
85 Systems are great for corporations
184(2)
86 Modularity is great for designers
186(2)
87 Expect the unexpected
188(2)
Validate
88 Voice assistants suck
190(4)
89 Don't ask for unnecessary things
194(2)
90 Manage errors effectively
196(2)
91 Accept many inputs
198(2)
92 Confirm user actions
200(2)
93 Broken pages shouldn't feel broken
202(2)
94 Fill the gap imagination can't bridge
204(2)
95 Metric-based design is silly
206(2)
96 Most issues can be spotted a mile ahead
208(2)
97 Don't grade your own homework
210(2)
98 Get the most bang for your buck
212(2)
99 Stay involved postlaunch
214(2)
100 Lower expectations for high satisfaction
216(4)
About the Author 220(1)
Acknowledgments 221(1)
Index 222
User Experience Director and Designer Irene Pereyra is responsible for translating business requirements into intuitive interactive solutions. She has led the strategy and UX initiatives for clients including The Met, Wacom, Balenciaga, USA Today, EA, HTC, Google, Nickelodeon, FOX, Verizon, BBC, Red Bull, and many more for both the web and cross-platform applications. Her work has been recognized by Cannes, The Webbys, FWA, Interaction Design Association, and The European Design Awards. Irene has been a guest speaker at numerous conferences, such as OFFF and FITC, and taught at prestigious learning institutions like Hyper Island in Sweden, SVA in New York, Elisava in Barcelona, Harbour Space in Barcelona, and the Design Academy in the Netherlands. Her personal projects have been displayed in design conferences and festivals in Amsterdam, Antwerp, Paris, New York, Singapore, and Tegucigalpa.

Originally from Amsterdam, Irene holds a Bachelors Degree in Fine Arts from the Art Institute of Atlanta and a Master of Science in Communications Design from Pratt Institute in New York. She currently splits her time between Barcelona and Brooklyn, where she heads up her design studio, Anton & Irene, together with her creative partner, Anton Repponen.
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