Preface to the third edition |
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ix | |
About the authors |
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xii | |
Acknowledgements |
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xiii | |
Introduction: The Faces of the Consumer |
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1 | (6) |
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1 The Emergence of Contemporary Consumerism |
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7 | (18) |
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The Fordist Deal and the rise of 20th-century consumerism |
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10 | (1) |
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The emergence of contemporary consumerism |
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11 | (3) |
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Consumerism and the mass media |
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14 | (4) |
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Production and consumption |
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18 | (2) |
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Environmental limits to consumerism |
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20 | (3) |
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The elusive pursuit of happiness |
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23 | (1) |
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24 | (1) |
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2 The Consumer as Chooser |
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25 | (22) |
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The allure and power of choice |
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26 | (1) |
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The rise of the menu society |
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27 | (3) |
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Choice in different academic disciplines |
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30 | (1) |
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31 | (2) |
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The rise and rise of brands |
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33 | (2) |
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Advertising: a systematic creation of false choices? |
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35 | (2) |
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Choice in cultural studies |
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37 | (4) |
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Choice in economic theory |
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41 | (2) |
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Choice, the state and the New Right |
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43 | (2) |
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45 | (2) |
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3 The Consumer as Communicator |
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47 | (22) |
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The idea of needs goes out of fashion |
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49 | (2) |
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51 | (1) |
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Communication and consumption: some early views |
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52 | (2) |
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54 | (3) |
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The Diderot effect and product constellations |
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57 | (1) |
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58 | (3) |
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61 | (1) |
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62 | (1) |
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Brands, advertising and the destruction of meaning |
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63 | (2) |
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65 | (2) |
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67 | (2) |
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4 The Consumer as Explorer |
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69 | (17) |
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71 | (1) |
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72 | (2) |
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74 | (4) |
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Goods and their stories: terrains for exploration |
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78 | (2) |
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80 | (2) |
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82 | (1) |
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The limits of exploration |
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83 | (3) |
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5 The Consumer as Identity-seeker |
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86 | (22) |
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Fixed identities: from people to goods |
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87 | (2) |
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Identity as a psychological and sociological concept |
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89 | (2) |
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91 | (1) |
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Consumption, choice and identity |
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92 | (2) |
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Objects and extended selves |
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94 | (3) |
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Postmodern identities, images and self-esteem |
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97 | (3) |
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Identity, the ego-ideal and narcissism |
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100 | (3) |
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Consumerism: addiction or choice? |
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103 | (2) |
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105 | (3) |
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6 The Consumer as Hedonist |
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108 | (21) |
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The world of commodities and the pursuit of pleasure |
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109 | (2) |
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111 | (3) |
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Consumerism and the new hedonism |
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114 | (2) |
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Modern hedonism and the aesthetics of everyday life |
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116 | (3) |
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119 | (3) |
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122 | (2) |
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124 | (3) |
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127 | (2) |
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129 | (18) |
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The experience of being a victim |
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132 | (2) |
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Why are consumers prone to victimhood? |
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134 | (4) |
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138 | (3) |
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141 | (2) |
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Can companies protect consumers? |
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143 | (1) |
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From risk to generalized hypochondria? |
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144 | (3) |
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147 | (23) |
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Conscious or unconscious resistance? |
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150 | (1) |
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151 | (3) |
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154 | (2) |
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Tactics of consumer rebellion |
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156 | (3) |
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Rebels with causes: consumer boycotts |
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159 | (1) |
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`Alternative' consumption: pop festivals |
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160 | (2) |
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162 | (2) |
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The ultimate consumer rebel: `consume less'? |
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164 | (2) |
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166 | (1) |
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167 | (3) |
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9 The Consumer as Activist |
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170 | (23) |
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Active consumers and campaigners |
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172 | (2) |
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First wave: co-operative consumers |
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174 | (3) |
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Second wave: value-for-money consumers |
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177 | (3) |
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180 | (3) |
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The globalization of consumer activism |
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183 | (2) |
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Fourth wave: alternative, ethical and political activists |
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185 | (4) |
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The future: convergence or continued divergence? |
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189 | (4) |
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10 The Consumer as Citizen |
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193 | (16) |
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195 | (3) |
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The dilution of the citizen? Or resurrection? |
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198 | (2) |
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The consumer-citizen hybrid |
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200 | (2) |
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Privatization and sub-contracting |
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202 | (1) |
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Consumer advice, information and education |
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203 | (2) |
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Citizens, consumers and the environment |
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205 | (2) |
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207 | (2) |
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11 The Consumer as Worker |
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209 | (17) |
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Work and consumption: two spheres or one? |
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210 | (1) |
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210 | (4) |
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214 | (1) |
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The resurrection of the prosumer |
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215 | (3) |
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218 | (2) |
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220 | (3) |
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Links to other faces of the consumer |
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223 | (1) |
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224 | (2) |
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12 The Unmanageable Consumer |
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226 | (10) |
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The demise of the Fordist Deal |
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229 | (2) |
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Unmanageability and the consumer |
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231 | (2) |
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Challenges to consumerism |
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233 | (3) |
References |
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236 | (23) |
Index |
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259 | |