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E-raamat: Usability Testing Essentials: Ready, Set...Test!

(Director and Co-founder, Usability Center, Southern Polytechnic, Graduate Program Director for MS in Information Design and Communication Program)
  • Formaat: PDF+DRM
  • Ilmumisaeg: 29-Oct-2010
  • Kirjastus: Morgan Kaufmann Publishers In
  • Keel: eng
  • ISBN-13: 9780123785534
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  • Formaat: PDF+DRM
  • Ilmumisaeg: 29-Oct-2010
  • Kirjastus: Morgan Kaufmann Publishers In
  • Keel: eng
  • ISBN-13: 9780123785534
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"Carol Barnum has done a wonderful job of distilling her research, consulting, and teaching experience into this very lively, practical book on how to do usability testing. You get up-to-date, step-by-step help with lots of variations to suit your own situation. You see each part in action through the running case study. If you have a global market, you'll especially want the chapter on international usability testing. This is a great addition to the usability toolkit." ---Janice (Ginny) Redish, Charter member of the UPA, author of Letting Go of the Words: Writing Web Content that Works

"Carol is a rare breed, both an academic and a practitioner. Her voice of experience comes across clearly, backed by references that illustrate where and who our methods came from. Newcomers to usability testing will find a solid introduction; while those more experienced will find unexpected insights into the field."---Carolyn Snyder, Snyder Consulting

"What makes so many products so difficult for the average person to use?" Carol Barnum addresses this problem in her introduction to this book. Too many perfectly functioning products are being returned because they are not usable---thorough usability testing is the key to building usability into products from the ground up. But what do we do if under a strict budget and time constraints? How do we properly prepare, test, analyze, and measure across a multitude of cultures, generations, and countries? There are many different testing methods and numerous situations in which to test; however, all are grounded in the same basics of usability testing.

Usability Testing Essentials presents a practical, step-by-step approach to learning the entire process of planning and conducting a usability test. It also explains how to analyze and apply the results and what to do when confronted with budgetary and time restrictions. This is the ideal book for anyone involved in usability or user-centered design---from students to seasoned professionals.

Provides complete details about usability testing---a crucial part of every product's development

Presents a step-by-step approach to the entire process of planning and conducting a usability test---an essential component to designing usable products

Follow-up to Usability Testing and Research (Longman, 2001)---winner of the highest-level award from the Society for Technical Communication

Arvustused

"Beg, borrow, buy or steal a copy of Usability Testing Essentials: Ready, SetTest! This is as good a book on usability testing as you are going to find, and it will provide practical guidance regardless of your experience levelif you want a single book on usability, a book that will touch upon the primary topical areas in sufficient detail to be useful, Usability Testing Essentials: Ready, SetTest! by Carol Barnum is the one to read. You wont be disappointed."--User Experience, Volume 11, Issue 4, 4th Quarter 2012

"Have you been inspired to try usability testing, but not sure exactly how to go about it? Carol Barnums book will take you step-by-step through all you need to do. Plus, she gives you a solid background in the context and history of testing and adds a valuable chapter on international testing. Carol is highly regarded as a teacher, an academic, and a practitioner, and all three of her roles shine through in this book" -- Caroline Jarrett, User Experience and Usability Consultant, Effortmark Limited, author of Forms that Work

"Carol Barnums Usability Testing Essentials delivers just what the title promises. Readers who are new to usability studies will find here all they need to know to design and execute a test, analyze the test data, and provide an effective report with recommendations for clients. But even usability experts will find the book chock full of ideas, insights, and suggestions that will improve their practice and their teaching in this increasingly important area of study. Barnums expertise on the subject shines through on every page, but the books greatest strength is its careful attention to analyzing test results, a topic that earlier texts have tended to gloss over much too quickly." -- George Hayhoe, PhD, Mercer University School of Engineering

"Usability Testing Essentials will guide you through both conducting a usability evaluation and making the decisions that will make it a useful and effective part of any user experience project. Carol Barnum places usability evaluation into the larger context of user-centered design. It is a valuable resource for anyone getting started in usability and a excellent companion to both Letting Go of the Words and Forms that Work."Whitney Quesenbery, WQusability

"Carol Barnum has done a wonderful job of distilling her research, consulting, and teaching experience into this very lively, practical book on how to do usability testing. You get up-to-date, step-by-step help with lots of variations to suit your own situation. You see each part in action through the running case study. If you have a global market, you'll especially want the chapter on international usability testing. This is a great addition to the usability toolkit. -- Janice (Ginny) Redish, Charter member of the UPA, author of Letting Go of the Words Writing Web Content that Works

"Carol is a rare breed, both an academic and a practitioner. Her voice of experience comes across clearly, backed by references that illustrate where and who our methods came from. Newcomers to usability testing will find a solid introduction; while those more experienced will find unexpected insights into the field."Carolyn Snyder, Snyder Consulting

Muu info

Usability testing is as easy as 1-2-3 with this comprehensive and practical toolkit!
Foreword xv
Acknowledgments xvii
About the author xix
Image credits and permissions xxi
Introduction: Getting started guide 1(8)
Usability is invisible
1(2)
U R usability
3(1)
How to use this book
3(4)
Special features you can use or skip
5(1)
A few words about words
6(1)
But wait, there's more on the companion website
7(2)
1 Establishing the essentials
9(16)
Focus on the user, not the product
10(1)
Start with some essential definitions
10(7)
Defining usability
11(2)
Defining usability testing
13(4)
Know when to conduct small studies
17(1)
Know how to conduct small studies
18(2)
Define the user profile
18(1)
Create task-based scenarios
19(1)
Use a think-aloud process
19(1)
Make changes and test again
19(1)
Know when to conduct large studies
20(1)
Think of usability testing as hill climbing
21(4)
2 Testing here, there, everywhere
25(28)
Testing in a lab offers some benefits
26(8)
The bare essentials for testing in a lab
27(1)
Other equipment that's nice to have
27(1)
Specialized equipment you might need in certain situations
28(6)
Formal labs can cost a lot, or not
34(3)
Informal labs can be set up anywhere at very little cost
37(1)
Field testing gets you into the world of your users
38(3)
Advantages of field testing
39(1)
Disadvantages of field testing
40(1)
Remote testing extends your reach to your users
41(7)
Moderated remote testing is synchronous
42(2)
Unmoderated remote testing is asynchronous
44(2)
New methods push the envelope on remote testing
46(2)
Choosing the right method is a balancing act
48(5)
3 Big U and little u usability
53(30)
Introducing big U and little u usability
53(1)
Using a user-centered design process
54(2)
Opening your toolkit and seeing what's there
56(3)
Analysis tools
56(1)
Development tools
57(1)
Post-release tools
58(1)
Choosing heuristic evaluation from the toolkit
59(2)
Conducting a heuristic evaluation
61(5)
Conducting a formal evaluation
63(1)
Conducting an expert review
64(1)
Conducting an informal evaluation
65(1)
Comparing the results from heuristic evaluation and usability testing
66(2)
Putting both methods together: The 1-2 punch
68(1)
Cost-justifying usability
69(3)
Case Study: Heuristic evaluation of Holiday Inn China website
72(11)
4 Understanding users and their goals
83(22)
People are goal-oriented
84(1)
When people use the web, they bring their experience and expectations
85(9)
People expect web objects to be in specific places
86(1)
People don't want to read---they want to act
87(1)
Make a good first impression---you might not get a second chance
87(2)
Generational differences matter when it comes to the web
89(5)
Personas help you get to know your users
94(5)
Personas are based on real information about real users
94(3)
Personas are a creative activity, but don't get carried away
97(1)
Personas should be a manageable number
98(1)
Personas need to be visible
98(1)
Scenarios tell the story of your users' goals
99(6)
Start by knowing the difference between a task and a goal
99(1)
Tell stories about your personas in a compelling way
100(5)
5 Planning for usability testing
105(52)
Scheduling the planning meeting
106(36)
Establish test goals
107(4)
Determine how to test the product
111(5)
Agree on user subgroups
116(6)
Determine participant incentive
122(2)
Draft the screener for recruiting participants
124(4)
Create scenarios based on tasks that match test goals
128(8)
Determine quantitative and qualitative feedback methods
136(2)
Set dates for testing and deliverables
138(4)
Writing the test plan
142(6)
Writing an informal test plan
143(2)
Writing a formal test plan
145(3)
Case Study: Test plan for Holiday Inn China website usability study
148(9)
6 Preparing for usability testing
157(42)
Recruiting participants
158(4)
How to do the recruiting yourself
158(2)
How to recruit through an agency
160(1)
How to plan for no-shows
161(1)
Assigning team roles and responsibilities
162(1)
Developing team checklists
163(4)
Writing the moderator's script
167(3)
Preparing or using other forms
170(3)
Preparing a video consent form
170(1)
Preparing a special consent form for testing with minors
171(1)
Using a non-disclosure agreement
172(1)
Preparing an observer form
172(1)
Creating questionnaires
173(8)
Creating a pre-test questionnaire
173(3)
Creating post-task questionnaires
176(1)
Creating a post-test questionnaire
176(5)
Using standard post-test questionnaires
181(4)
Using the SUS
182(1)
Using the CSUQ
183(2)
Creating or using qualitative feedback methods
185(3)
Using product reaction cards
185(2)
Ending with an interview
187(1)
Testing the test
188(5)
Conducting the walkthrough
188(1)
Conducting the pilot
189(4)
Case Study: Sample test materials for Holiday Inn China website usability study
193(6)
7 Conducting a usability test
199(40)
Setting up for testing
200(1)
Meeting, greeting, briefing
200(7)
Meeting and greeting the participant
201(1)
Conducting the pre-test briefing
201(4)
Preparing the participant to think out loud
205(2)
Being an effective and unbiased moderator
207(11)
Monitor your body language
207(1)
Balance your praise
208(1)
Ask "good" questions
209(5)
Know how and when to intervene
214(2)
Administer post-test feedback mechanisms
216(2)
Managing variations on the theme of testing
218(5)
Testing with two or more participants
218(1)
Testing with two or more moderators
219(1)
Testing remotely with a moderator
220(3)
Providing help or customer support during testing
223(2)
Logging observations
225(1)
Handling observers and visitors
226(4)
Observers with you and the participant
226(2)
Visitors in the executive viewing room
228(2)
Remote observers
230(1)
Working solo
230(4)
Case Study: Session log from Holiday Inn China website usability study
234(5)
8 Analyzing the findings
239(38)
What did we see?
240(9)
Gather input from everyone
241(1)
Collect the top findings and surprises
241(1)
Choose your organizational method
242(7)
What does it mena?
249(10)
Determining who should do the analysis
249(1)
Collating the findings
250(1)
Presenting quantitative data
251(1)
Working with statistics
252(4)
Analyzing questionnaires
256(2)
Using qualitative feedback from the think-aloud process
258(1)
Collating responses from the product reaction cards
259(1)
What should we do about it?
259(11)
Triangulating the data from findings
260(1)
Characterizing findings by scope and severity
261(4)
Making recommendations
265(5)
Case Study: Findings analysis from Holiday Inn China website usability study
270(7)
9 Reporting the findings
277(42)
Following Aristotle's advice
279(1)
Preparing the message for the medium
279(1)
Writing an informal memo report
280(3)
Writing a formal report
283(6)
Preparing the parts of a formal report
283(2)
Writing the executive summary
285(1)
Organizing the rest of the report to match your audience needs
285(4)
Presenting the findings
289(11)
Using tables to summarize the findings
291(2)
Illustrating the findings
293(6)
Ordering the findings
299(1)
Presenting post-task and post-test results
300(4)
Presenting survey responses
301(1)
Presenting SUS results
302(1)
Presenting qualitative responses
303(1)
Making recommendations
304(3)
Presenting an oral report
307(5)
Plan your presentation
308(1)
Prepare video clips
309(1)
Practice, practice, practice
310(1)
Deliver your presentation
311(1)
Know how and when to ask for questions
311(1)
Advocating for more UCD
312(3)
Case Study: Report of Holiday Inn China website usability study
315(4)
10 International usability testing
319(36)
Learning about your international users
320(4)
Some international users are here
320(1)
Other international users are "there"
320(4)
Understanding cultural differneces
324(7)
Books to learn more
324(1)
Articles to learn more
324(7)
Applying the work of Hall and Hofstede to understand international users
331(3)
Hall's concept of high-context and low-context cultures
331(1)
Hofstede's concept of five cultural dimensions
332(2)
Planning for international testing
334(8)
Where to test
335(5)
How to test
340(2)
Structuring the test protocol
342(4)
Localizing the scenarios
342(1)
Localizing the questionnaires
343(3)
Scheduling single sessions or co-discovery sessions
346(1)
Choosing think-aloud or retrospective recall
346(1)
Selecting the moderator
346(2)
Anticipating other aspects of international testing
348(5)
What if the participant arrives with someone else?
348(1)
Should more time be set aside for meeting and greeting?
349(1)
Should breaks be longer between sessions?
349(1)
Can you interpret nonverbal communication cues?
350(3)
Case Study: Analysis of the UPS Costa Rican website
353(2)
References 355(12)
Index 367
Carol M. Barnum, PhD, became a usability advocate in the early 1990s. It happened when she heard the word usability” at a Society for Technical Communication conference. Technical communicators have always seen themselves as the users advocate, but here was an emerging discipline that championed the cause of the user!

It was love at first sight.

In 1993, Carol attended the second Usability Professionals Association Conference, where she was thrilled to mix and mingle with several hundred usability folks on Microsofts corporate campus. Those two conferences sparked a desire to combine her love of teaching students how to be clear communicators with a new-found passion for helping companies understand how to promote good communication between their product and their users.

In 1994, Carol opened her first usability lab in a windowless basement location at Kennesaw State University (formerly Southern Polytechnic State University). Throughout her teaching career, she built several more labs, developed a course in usability testing, developed a graduate program in Information Design and Communication, and worked with numerous clients to help them unlock the users experience with software, hardware, documentation and training products, mobile devices, web applications, websites, apps, and more.

Not one to retire, she left her teaching career in 2013 at the rank of Professor Emeritus to become a fulltime UX consultant, trainer, and speaker. She has traveled the world speaking at conferences and training UX practitioners and students. Recognition for her speaking includes the Presentation Prize at the first European Usability Professionals Association Conference and top ratings at UXPA, STC, and IEEEs Professional Communication conferences.

Carol is the author of five other books and more than 50 articles and book chapters covering a variety of topics, including the state of UX research, UX reporting styles, the impact of Agile on usability testing, the Magic Number 5” and whether it is enough for web testing, using Microsofts product reaction cards for insights into the desirability factor in user experience, storytelling for user experience, and issues affecting international/intercultural communication and design.

Carols work has brought recognition from the Society for Technical Communication, including the designation of Fellow, the Rainey Award for Research, and the Gould Award for Excellence in Teaching Technical Communication. She also received the Blicq Award for Distinction in Technical Communication Education from the IEEE Professional Communication Society.

Above all else, Carol continues to love helping others improve user experience in all aspects of their life.

To keep up with Carols activities or contact her with a question, visit her website at https://www.carolbarnum.com