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2 | (1) |
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Lesson 2 The Five Main Ingredients of UX |
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3 | (3) |
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Lesson 3 Your Perspective |
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6 | (2) |
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Lesson 4 The Three "Whats" of User Perspective |
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8 | (2) |
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Lesson 5 Solutions versus Ideas |
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10 | (1) |
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Lesson 6 The Pyramid of UX Impact |
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11 | (3) |
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Lesson 7 User Goals and Business Goals |
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14 | (2) |
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16 | (2) |
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Lesson 9 Gathering Requirements |
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18 | (2) |
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Lesson 10 Building Consensus |
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20 | (4) |
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Lesson 11 Psychology versus Culture |
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24 | (2) |
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Lesson 12 What Is User Psychology? |
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26 | (2) |
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Lesson 13 What Is An Experience? |
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28 | (2) |
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Lesson 14 Conscious vs Subconscious Experience |
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30 | (2) |
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32 | (2) |
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Lesson 16 What Are Motivations? |
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34 | (3) |
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Lesson 17 Motivation: Sex and Love |
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37 | (3) |
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Lesson 18 Motivation: Affiliation |
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40 | (1) |
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Lesson 19 Motivation: Status |
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41 | (2) |
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Lesson 20 Motivation: Justice |
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43 | (2) |
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Lesson 21 Motivation: Understanding (Curiosity) |
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45 | (3) |
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Lesson 22 What Is User Research? |
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48 | (3) |
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Lesson 23 What Isn't User Research? |
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51 | (2) |
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Lesson 24 How Many Users Do You Need? |
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53 | (2) |
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Lesson 25 How to Ask Questions |
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55 | (2) |
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Lesson 26 How to Observe a User |
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57 | (2) |
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59 | (1) |
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60 | (2) |
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62 | (2) |
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Lesson 30 Creating User Profiles |
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64 | (2) |
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66 | (4) |
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5 The Limits of Our Minds |
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Lesson 32 What Is Intuition? |
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70 | (2) |
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Lesson 33 What Is a Cognitive Bias? |
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72 | (2) |
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Lesson 34 The Illusion of Choice |
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74 | (2) |
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76 | (2) |
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78 | (2) |
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Lesson 37 Hyperbolic Discounting |
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80 | (4) |
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6 Information Architecture |
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Lesson 38 What Is Information Architecture? |
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84 | (2) |
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86 | (1) |
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Lesson 40 Types of Information Architecture |
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87 | (2) |
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Lesson 41 Static and Dynamic Pages |
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89 | (2) |
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Lesson 42 What Is a Flow? |
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91 | (1) |
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Lesson 43 Users Don't Go Backward |
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92 | (4) |
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Lesson 44 Designing with Intention |
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96 | (1) |
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Lesson 45 Rewards and Punishments |
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97 | (2) |
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Lesson 46 Conditioning and Addiction |
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99 | (3) |
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102 | (2) |
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Lesson 48 Social/Viral Structure |
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104 | (2) |
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Lesson 49 How to Create Trust |
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106 | (2) |
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Lesson 50 How Experience Changes Experience |
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108 | (4) |
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8 Visual Design Principles |
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Lesson 51 Visual Weight (Contrast and Size) |
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112 | (2) |
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114 | (2) |
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Lesson 53 Repetition and Pattern-Breaking |
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116 | (2) |
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Lesson 54 Line Tension and Edge Tension |
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118 | (3) |
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Lesson 55 Alignment and Proximity |
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121 | (2) |
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Lesson 56 Using Motion for UX |
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123 | (5) |
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9 Wireframes and Prototypes |
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Lesson 57 What Is a Wireframe? |
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128 | (1) |
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Lesson 58 What Isn't a Wireframe? |
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129 | (2) |
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Lesson 59 Learn Skills, Not Tools |
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131 | (2) |
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Lesson 60 Avoid Convenient Examples |
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133 | (2) |
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Lesson 61 What Is a Design Pattern? |
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135 | (1) |
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Lesson 62 Z-Pattern, F-Pattern, Visual Hierarchy |
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136 | (3) |
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Lesson 63 Layout: Page Framework |
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139 | (2) |
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Lesson 64 Layout: The Fold, Images, and Headlines |
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141 | (2) |
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Lesson 65 Layout: The Axis of Interaction |
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143 | (2) |
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145 | (3) |
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Lesson 67 Primary and Secondary Buttons |
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148 | (2) |
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Lesson 68 Adaptive and Responsive Design |
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150 | (1) |
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Lesson 69 To Design or Redesign? |
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151 | (2) |
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Lesson 70 Touch versus Mouse |
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153 | (5) |
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10 Psychology of Usability |
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Lesson 71 What Is Usability, Really? |
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158 | (2) |
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Lesson 72 Simple, Easy, Fast, or Minimal |
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160 | (2) |
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Lesson 73 Browsing, Searching, or Discovery |
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162 | (2) |
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Lesson 74 Consistency and Expectations |
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164 | (2) |
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166 | (2) |
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168 | (4) |
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Lesson 77 UX Copywriting versus Brand Copywriting |
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172 | (2) |
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Lesson 78 The Call-To-Action Formula |
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174 | (2) |
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Lesson 79 Instructions, Labels and Buttons |
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176 | (2) |
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178 | (2) |
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180 | (2) |
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Lesson 82 The Persuasion Formula |
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182 | (2) |
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Lesson 83 How to Motivate People to Share |
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184 | (5) |
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Lesson 84 The Launch Is an Experiment |
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189 | (3) |
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Lesson 85 Can You Measure a Soul? |
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192 | (2) |
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Lesson 86 What Are Analytics? |
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194 | (2) |
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196 | (8) |
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Lesson 88 Stats---Sessions versus Users |
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204 | (2) |
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Lesson 89 Stats---New versus Return Visitors |
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206 | (2) |
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Lesson 90 Stats---Pageviews |
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208 | (1) |
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209 | (2) |
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Lesson 92 Stats---Bounce Rate and Exit Rate |
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211 | (2) |
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Lesson 93 The Probabilities of Interaction |
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213 | (2) |
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Lesson 94 Structure versus Choice |
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215 | (2) |
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217 | (2) |
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Lesson 96 A Multi-what-now Test?! |
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219 | (2) |
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Lesson 97 Sometimes A/B Testing Is the Only Way to Know |
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221 | (3) |
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14 Get a Job, You Dirty Hippy |
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Lesson 98 What Does a UX Designer Do All Day? |
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224 | (3) |
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Lesson 99 Which UX Job Is Right For You? |
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227 | (3) |
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Lesson 100 What Goes in a UX Portfolio? |
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230 | (3) |
| Index |
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233 | |
Lisainfo e-raamatute kohta