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E-raamat: UX For Dummies

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  • Formaat: PDF+DRM
  • Ilmumisaeg: 10-Apr-2014
  • Kirjastus: For Dummies
  • Keel: eng
  • ISBN-13: 9781118852712
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UX For DummiesSuurem pilt
  • Formaat: PDF+DRM
  • Ilmumisaeg: 10-Apr-2014
  • Kirjastus: For Dummies
  • Keel: eng
  • ISBN-13: 9781118852712
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Defines what UX is, why businesses should focus on it, and how to embrace UX best practices.

Get up to speed quickly on the latest in user experience strategy and design

UX For Dummies is a hands-on guide to developing and implementing user experience strategy. Written by globally-recognized UX consultants, this essential resource provides expert insight and guidance on using the tools and techniques that create a great user experience, along with practical advice on implementing a UX strategy that aligns with your organisation's business goals and philosophy. You'll learn how to integrate web design, user research, business planning and data analysis to focus your company's web presence on the needs of your customers, gaining the skills you need to be effective in the field of user experience design.

Whether it's the interface, graphics, industrial design, physical interaction or a user manual, being anything less than on point can negatively affect customer satisfaction and retention. User experience design fully encompasses traditional human-computer interaction design, and extends it to address all aspects of a product or service as perceived by users. UX For Dummies provides comprehensive guidance to professionals looking to understand and apply effective UX strategies.

  • Defines UX and offers assistance with determining users and modelling the user experience
  • Provides details on creating a content strategy and building information architectures
  • Explores visual design and designing for specific channels
  • Delves into UX testing and methods for keeping your site relevant

The UX field is growing rapidly as companies realise that meeting your business goals requires a web presence aligned with customer needs. This alignment demands smart strategy and even smarter design. Consultants, designers and practitioners must all be on board if the result is to be cohesive and effective. UX For Dummies provides the information and expert advice you need to get up to speed quickly.

Introduction 1(4)
About This Book
1(1)
Foolish Assumptions
2(1)
Icons Used in This Book
2(1)
Beyond the Book
3(1)
Where to Go from Here
3(2)
Part I Getting Started with UX
5(84)
Chapter 1 Defining UX and the Process
7(18)
What Is UX, Really?
8(1)
The Promise of Good UX Design
9(1)
UX Components
9(3)
Information architecture
10(1)
Content strategy
10(1)
Interaction design
10(1)
Usability
11(1)
Visual design
11(1)
UX Is a Big Deal
12(1)
How UX and Usability Work Together
13(1)
The basics of usability
13(1)
Comparing UX to usability
14(1)
Necessary UX Inputs
14(5)
Business objectives
15(1)
Competitive landscape
15(1)
Technology architecture
16(1)
Design inputs
16(2)
Content inputs
18(1)
Considerations before Beginning UX
19(2)
Understanding your target users
19(1)
Deciding on a new project or redesign
19(1)
Identifying the technology
20(1)
Maintaining the experience
20(1)
Ensuring consistency
20(1)
Determining your level of comfort
20(1)
Understanding what makes a good UX designer
21(1)
How a Typical Project Works
21(4)
Define phase
22(1)
Design phase
23(1)
Build phase
23(1)
Test and launch phase
24(1)
Maintain phase
24(1)
Chapter 2 Examining Why You Should Use UX
25(12)
Realizing UX for All Channel Benefits
26(2)
Understanding How UX Benefits Your Business
28(5)
Understanding How UX Impacts Your Users
33(4)
Seamless information discovery
33(1)
Ability to accomplish desired tasks
34(1)
Fashions the experience around the user
34(3)
Chapter 3 Determining Your Users
37(20)
User Experience versus Customer Experience
38(1)
Gathering Data
39(3)
Online surveys
41(1)
User interviews
41(1)
Focus groups
42(1)
Ethnography and contextual inquiry
42(1)
Analyzing the Data to Create User Profiles
42(6)
UX: Why is behavioral segmentation so critical?
44(1)
Putting the data into action
44(4)
Prioritizing Who's Most Important
48(1)
Bringing Users to Life through Personas
49(5)
Using personas
50(1)
What should a persona contain?
50(2)
Keeping it simple
52(1)
Introducing Phyllis
52(2)
A Final Example
54(2)
Building Upon Your Understanding
56(1)
Chapter 4 Modeling the Experience
57(20)
Creating User Scenarios
58(4)
Defining the user in the user scenario
59(1)
Defining the user's goals
59(1)
Defining user expectations
60(1)
Identifying why the user engages here
61(1)
Understanding and Designing User Journeys
62(15)
Identifying the goals for your journeys
64(1)
Identifying the tasks within the journey
65(1)
Understanding how personalization can impact your journeys
66(3)
Identifying the tasks for a purchase decision
69(3)
Developing user journeys for omnichannel experiences
72(5)
Chapter 5 Understanding UX as (R)evolution
77(12)
Figuring Out Your Strategy
78(4)
Defining a Sustainable Model
82(3)
Advancing the Future with a UX Process
85(4)
Responsive design
86(1)
Adaptive design
86(1)
Considering channels
87(2)
Part II Components of Design
89(128)
Chapter 6 Taming the Beast: Understanding What You Do and Don't Have
91(20)
Assessing Your Current and Future States
92(10)
Understanding UX as an iterative approach
92(1)
Performing an assessment
93(1)
Getting an expert opinion: heuristic assessments
94(2)
Assessing your current-state analytics
96(1)
Understanding what's happening --- not why it's happening
97(1)
Conducting a visual systems audit
98(1)
Using scenario-driven assessment
99(1)
Completing a contextual interview with a user
100(2)
Surveying Your Competitors to Build a Better Experience
102(3)
Defining and Prioritizing Features and Requirements
105(6)
Ascertaining fundamental requirements
106(1)
Prioritizing features
107(4)
Chapter 7 Developing Content Strategy
111(20)
Defining Content and Content Strategy
111(2)
Making Your Content Work
113(2)
Understanding the Content Inventory and Audit
115(10)
Completing a content inventory
116(6)
Completing a content audit
122(3)
Interviewing Stakeholders for Content Requirements
125(3)
Creating the Content Strategy Audit Report and Future-State Point of View (POV)
128(3)
Chapter 8 Designing the Content Strategy
131(24)
Getting Started with Content Strategy
131(1)
Identifying the Necessary Content Types
132(5)
Creating Experience-Level, Section-Level, and Page-Level Content Strategy
137(1)
Creating a Content Model
138(2)
Creating a Taxonomy
140(3)
Identifying Content Life Cycles for Each Type of Content
143(5)
Creating a Governance Model
148(4)
Creating an Editorial Calendar and Production Tools
152(3)
Chapter 9 Building the Information Architecture
155(20)
Benefits of Good Information Architecture
156(1)
Creating a Sitemap as the Framework of Your Experience
156(10)
Assessing your content
157(1)
Creating a high-level sitemap
158(2)
Creating a sample browse path
160(1)
Templates versus pages
161(3)
Templates as part of the design system
164(1)
Template inventory
165(1)
Constructing a Blueprint with Wireframes
166(9)
Examining components of a wireframe
167(2)
Annotating your wireframes
169(2)
Maintaining sitemaps and wireframes
171(1)
Wireframing navigation
171(2)
Limitations of wireframing
173(2)
Chapter 10 Designing for Specific Channels
175(26)
Changing Trends in UX
176(1)
Preparing Your Design for Multichannel
177(6)
Considering content for multichannel
179(1)
Ensuring a multichannel approach
180(3)
Designing for Home Desktop, Laptop, and Large-Screen Computers
183(2)
Designing for Mobile Phones
185(8)
Mobile website design best practices
186(5)
Special functionality for mobile sites
191(1)
Accounting for feature phones
192(1)
Designing for Tablet Experiences
193(3)
Designing UX for Other Channels
196(3)
Other digital experiences
196(1)
In-store kiosks
197(1)
Considering E-mail and SMS
197(1)
Print materials
198(1)
Considering the Role of Social Networks
199(2)
Chapter 11 Diving into Visual Design
201(16)
Wearing a UX Hat for Visual Design
202(2)
Layout: Information architecture versus visual design
202(1)
Defining the benchmark based on screen sizes and platforms
203(1)
Starting with brand guidelines
204(1)
Understanding the Basics of Visual Design
204(5)
Master template and grid
205(1)
Grids in action
206(1)
Using color appropriately
207(1)
Leveraging the power of type
207(1)
Other key components of the visual system
208(1)
Conceptualizing Visual Design
209(2)
Mood boarding
209(1)
Creating a page comp
210(1)
Validating the Visual Design
211(2)
Replacing placeholder text with actual content and copy
211(1)
Validating visual designs with stakeholders
212(1)
Creating and Using Style Guides
213(4)
Common components of a style guide
213(2)
Guidelines for voice and tone within content and copy
215(1)
The bigger picture
216(1)
Part III Your UX in Action
217(54)
Chapter 12 Testing: How It Can Save Your UX
219(16)
Eight Common Testing Myths in UX
220(1)
The Power of Prototypes
221(1)
Deciding on Your Testing Strategy
222(5)
Identifying what to test
224(1)
Choosing a testing method
224(1)
Identifying research participants
225(2)
Selecting a location for testing
227(1)
Incorporating stakeholders into the process
227(1)
Using Participatory Design Testing Methods
227(1)
Conducting a Card Sorting Exercise
228(3)
Usability Testing Primer
231(4)
Chapter 13 Measuring Your UX to Keep It Relevant
235(22)
Measuring UX Performance as UX Strategy
236(2)
Understanding Goals, Objectives, and Metrics
238(3)
Putting the Performance Approach to Work
241(10)
Considering goals and objectives for your experience
242(3)
Defining specific metrics to measure
245(6)
Understanding Channel-Specific Requirements
251(3)
Desktop experiences
252(1)
Smartphone experiences
252(1)
Tablet experiences
253(1)
E-mail/SMS experiences
253(1)
Social media metrics
253(1)
Capturing and Reporting on Metrics
254(3)
Chapter 14 Making It Past the Finish Line
257(14)
Determining When You Should Consider Bringing in Additional Assistance
258(1)
Supporting Large-Scale UX Projects with Additional Information Architects
259(1)
Bringing in Visual Design Experts
260(3)
Sources of visual design talent
261(1)
Developing specific visual assets: Photography, illustration, and video
262(1)
Assisting with Content and Copy
263(1)
Content strategy assistance
263(1)
Written copy and copywriting assistance
264(1)
Supporting User Testing Activities
264(1)
Enabling the Technology Architecture through Expert Help
265(2)
Complex technology architectures
265(1)
Platform-specific technology assistance
266(1)
Rich media asset development
267(1)
Where to Find UX Help
267(4)
Browsing great web resources
268(1)
UX Magazine
268(1)
Smashing Magazine
268(1)
UX Booth
268(1)
LinkedIn
268(1)
UX Books
269(1)
Attending UX conferences
269(2)
Part IV The Part of Tens
271(18)
Chapter 15 Ten Reasons Why the User Is Your Most Important Consideration
273(6)
UX Is Based on User-Centered Design
273(1)
UX Focuses on How Services Are Used
274(1)
Users Vary in How and What Content They Consume
274(1)
Users Share Their Experiences --- Positive or Negative
275(1)
Users Change Over Time
275(1)
User Experience Trumps Brand Messaging
276(1)
Your Competitor Is Only a Click Away
276(1)
Your Users Are Not You
276(1)
Experience Is Personal
277(1)
Experience-Focused Companies Out-Perform the Market
277(2)
Chapter 16 Ten Ways to Ensure That Your UX Is Best in Class
279(6)
Ask Your Users
279(1)
Conduct a Heuristic Assessment
280(1)
Monitor Your Analytics
280(1)
Focus on the Enjoyment Factor
281(1)
Keep the Experience Fresh
281(1)
Structure the UX to Reflect User Needs
282(1)
Reuse Components
282(1)
Support Multiple Platforms
282(1)
Don't Lose Your User
283(1)
Create the Experience That Competitors Copy
283(2)
Chapter 17 Ten UX Principles That Never Change
285(4)
The User Is Rarely Wrong
285(1)
Usability Is an Absolute Requirement
286(1)
Content Is King
286(1)
Don't Underestimate Visual Design
286(1)
Prototypes Are Powerful Tools
287(1)
UX Is an Art and a Science
287(1)
Good UX = A User's Approach
287(1)
Less Is More
287(1)
Consistency Is Key
288(1)
The Experience Is the Brand
288(1)
Glossary 289(10)
Index 299
Donald Chesnut is Chief Experience Officer and global lead for Experience Design at SapientNitro, one of the worlds leading agencies in User Experience Design. Kevin Nichols is Director and Global Practice Lead for Content Strategy at SapientNitro.
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