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E-raamat: UX Five-Second Rules: Guidelines for User Experience Design's Simplest Testing Technique

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  • Formaat: EPUB+DRM
  • Ilmumisaeg: 21-Mar-2014
  • Kirjastus: Morgan Kaufmann Publishers In
  • Keel: eng
  • ISBN-13: 9780128006610
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UX Five-Second Rules: Guidelines for User Experience Design's Simplest Testing TechniqueSuurem pilt
  • Formaat: EPUB+DRM
  • Ilmumisaeg: 21-Mar-2014
  • Kirjastus: Morgan Kaufmann Publishers In
  • Keel: eng
  • ISBN-13: 9780128006610
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The five-second test is one of the most convenient rapid UX testing methods available, although its value can be compromised by ignoring the restrictions of the method.The Five-Second Rules uses detailed examples from a collection of more than 300 tests to describe the strengths and weaknesses of this rapid testing method. Readers will learn about the "five-second rules" for getting useful data, and will explore what types of design issues can be resolved by using the method.

A five-second test (also known as "timeout test" and "exposure test") involves displaying a visual or informational design for five seconds, removing it from view, then asking what aspects were recalled most easily or vividly. The goal is to understand what stands out most about a design or product, and the impact on the viewer's perception of it.

  • Describes the origins of the method and its usefulness in modern UX design research and testing
  • Conveys the need to structure tests carefully so that time, effort, and money are not wasted, and compiled data is not misleading
  • Fosters an appreciation for the method's outcomes and how they can contribute to the success or failure of a proposed design

Arvustused

"...teaches you everything you need to know about how to design a sound user survey, including how to design sound questions, how to ensure images being tested are accessible, how to properly order survey questions to maximize response rates, and more." --Technical Communication, The UX Five-Second Rules

"... I came away with a clear understanding of when to use the five-second test method, and an even stronger respect for the ability to write high-performing online study questions."--User Experience Magazine, The UX Five-Second Rules

"For those readers who are considering or already working with the five-second test technique, this is a worthwhile book. It is a short and quick read that will help these groups be more effective in working with this method of evaluation." - Computing Reviews

Muu info

A succinct guidebook to this useful UX design test
Preface vii
Chapter 1 The Method
1(18)
1.1 What Is a Five-Second Test?
1(2)
1.2 The Processes in Play
3(3)
1.3 Evolution: From the Lab to Online
6(3)
1.4 What's Going Wrong?
9(10)
References
17(1)
Recommended Reading
17(2)
Chapter 2 The UX Five-Second Rules
19(58)
2.1 Proper Use of the Method
20(7)
2.2 Test Format
27(5)
2.3 Avoiding the Nonresponse
32(3)
2.4 Instructions
35(5)
2.5 Page/Image Visibility
40(5)
2.6 Number of Questions
45(4)
2.7 Order of Questions
49(7)
2.8 Writing the Questions
56(8)
2.9 Asking about Prominence
64(7)
2.10 Open-Ended Feedback
71(6)
References
76(1)
Recommended Reading
76(1)
Chapter 3 Testing for Emotional Response
77(12)
3.1 Common Approaches in Five-Second Tests
78(3)
3.2 Iterating a Viable Five-Second Test Approach
81(1)
3.3 Testing the Template
82(7)
References
88(1)
Recommended Reading
88(1)
Chapter 4 Testing for Trustworthiness and Credibility
89(10)
4.1 Common Approaches in Five-Second Tests
90(3)
4.2 Iterating a Viable Five-Second Test Approach
93(2)
4.3 Testing the Template
95(4)
References
98(1)
Recommended Reading
98(1)
Chapter 5 Beyond Web Site and UI Designs
99(6)
5.1 Displays for Trade Show Booths/Exhibits
99(1)
5.2 Printed Collateral and Advertisements
100(1)
5.3 Powerpoint Slides
101(1)
5.4 Forms
101(4)
References
103(2)
Appendix: Online Five-Second Test Tools 105
Paul Doncaster graduated from Bentley University's Human Factors in Information Design master's degree program in 2007, and has since worked on highly-complex UX projects within the domains of course technology, legal and intellectual property. He has written and spoken on many UX topics, including designing for emotional response, online readability, and designing for tablet users in the legal domain.
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