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  • Sari: Key Ideas
  • Ilmumisaeg: 27-Jun-2005
  • Kirjastus: Routledge
  • Keel: eng
  • ISBN-13: 9781134460854

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This book looks at the origins and the many contemporary meanings of the virtual. Rob Shields shows how the construction of virtual worlds has a long history. He examines the many forms of faith and hysteria that have surrounded computer technologies in recent years. Moving beyond the technologies themselves he shows how the virtual plays a role in our daily lives at every level. The virtual is also an essential concept needed to manage innovation and risk. It is real but not actual, ideal but not abstract. The virtual, he argues, has become one of the key organizing principles of contemporary society in the public realms of politics, business and consumption as well as in our private lives.
List of illustrations
xi
Acknowledgements xiii
Introduction xv
The return of the virtual
1(17)
Definitions of the virtual
2(2)
Virtualisms in history
4(11)
Utopian virtualism
15(1)
Summary
16(2)
The virtual and the real
18(27)
Virtually real
20(3)
Slippage
23(2)
The virtual is real but not actual
25(1)
Virtual thinkers: Proust, Bergson, Deleuze
26(12)
Memory
38(3)
Technologies of the virtual
41(2)
Summary
43(2)
Digital virtualities
45(36)
Simulation
47(7)
Virtual reality and virtual environments
54(11)
Applications of virtual reality
65(4)
Computer as filter
69(4)
The autonomy of the virtual
73(6)
Summary
79(2)
Virtual Africa
81(12)
Globalization
82(3)
Digital virtuality and globalization
85(2)
Virtual Africa
87(5)
Summary
92(1)
Joystick generation: cyberpunks, camkids and family life
93(23)
Cyberserfs in Cyberia
95(4)
Internet proofing
99(5)
Cyberpunks or virtual subcultures?
104(3)
Virtual fears: hackers and real knowledge
107(2)
Joystick generation: virtual subculture
109(5)
Everyday virtuality
114(1)
Summary
115(1)
Work: virtual working
116(44)
Virtualized work
120(7)
Virtualizing skill: the trades and professions
127(3)
Alienation
130(2)
The quality of work: data overload and instruction rituals
132(3)
Users
135(2)
Computerization of the workplace
137(3)
The `workstation'
140(1)
The flexible office
141(2)
Ubiquitous computing
143(2)
Clerical workers
145(2)
Bodies at work
147(3)
Technicians and support workers
150(6)
Digital agents
156(2)
Summary
158(2)
Business sense for a virtual world
160(24)
Economic virtualism
161(4)
Digital virtuality: banks and brokerages
165(3)
Virtual information: online rumours
168(2)
Digital virtuality at actual firms
170(5)
Managing the virtual and actual
175(2)
Brands and relationships
177(5)
Summary
182(2)
Risk culture, trust and the virtual
184(21)
Risk avoidance and `risk society'
186(2)
Knowledge societies, the media and risk
188(3)
Individuals and the experience of risk
191(3)
A tetrology of risk
194(8)
Risk culture of everyday life
202(1)
Summary
203(2)
The future of the virtual
205(10)
Terrorism as virtual war
209(2)
The future of the virtual
211(4)
Notes 215(5)
References 220(14)
Index 234


Rob Shields