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E-raamat: Visual Ergonomics for Communication Design: A Layperson's Approach

(Indian Institute of Information Technology Design and Manufacturing, Jabalpur, India)
  • Formaat: 122 pages
  • Ilmumisaeg: 21-Dec-2022
  • Kirjastus: CRC Press
  • Keel: eng
  • ISBN-13: 9781000850437
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  • Formaat: 122 pages
  • Ilmumisaeg: 21-Dec-2022
  • Kirjastus: CRC Press
  • Keel: eng
  • ISBN-13: 9781000850437

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Visual Ergonomics for Communication Design reveals the application of ergonomics principles in visual communication design. It enables the visual designer to look at different aspects of visual design from the point of view of the user to ensure that their designs are more user-friendly.

The book allows the reader to apply the principles of ergonomics in different facets of communication design such as pictograms, icons and logo design, product labeling, information system in space, and visual ergonomics in simple map design. An introductory chapter allows the reader to learn the basics and principles of visual ergonomics and gives them an insight into the probable application areas. Further chapters delve deeper into the topic with each chapter ending with "Key Points", Practice Sections", and exercises designed to help the reader to revise what they have learned. The reader will benefit from coverage of visual ergonomics in icons, pictograms, and symbols, product labeling, wayfinding in space, and map design which are all backed up with examples and illustrations. Written with the layperson in mind who has no background in the subject, this interesting and easy-to-read reference addresses how to use the different principles of ergonomics in visual communication in a storytelling format.

With a narrative structure to the chapters and illustrated throughout, this book is an ideal read for students and professionals looking to strengthen their knowledge of visual communication design by augmenting it with ergonomic principles. It will appeal to students and professionals studying and working in the fields of computer science, human-computer interaction, design engineering, mechanical engineering, information technology, communications engineering, and human factors engineering.
Preface xi
Acknowledgements xiii
Author xv
1 The World of Wonders, Origin, and How to Move Forward
1(14)
Overview
1(1)
1.1 Introduction
1(1)
1.2 The Fabulous World around Us
2(1)
1.3 Our Senses and Their Role
3(1)
1.4 Eyes the Most Precious Gift of Nature
4(1)
1.5 Ergonomics and Visual Ergonomics: Where Do They Gel
5(1)
1.6 It's Better to Know about Where We Came from
6(1)
1.7 Components of Visual Ergonomics
7(1)
1.8 Where Do We Go from Here?
8(1)
1.9 Can We Trust Them?
9(1)
1.10 The Why and How of Information
10(1)
1.11 Where Things Go Wrong
11(1)
1.12 Role Played by Visual Ergonomics
11(1)
1.13 Application Areas
12(1)
1.14 Designing That Wow
12(1)
1.15 Computer Workstation
13(1)
1.16 Key Points
13(1)
1.17 Practice Session
14(1)
2 The Coding of Visual Information
15(22)
Overview
15(1)
2.1 The World of Icons, Pictograms, and Symbols
15(2)
2.2 Approaching Visual Ergonomic Applications in Icons
17(8)
2.3 Approaching Visual Ergonomic Applications in Pictograms
25(1)
2.4 Approaching Visual Ergonomic Applications in Symbols
25(2)
2.5 The Three Important Visual Ergonomic Issues in Text
27(1)
2.6 Visual Ergonomics of Typography
28(1)
2.7 Different Aspects of Typography
29(1)
2.8 Jugglery with Type and Styles
30(1)
2.9 Case in Information
31(1)
2.10 Read without Effort and with Pleasure
32(1)
2.11 Be Careful What Word You Select
33(1)
2.12 Key Points
34(1)
2.13 Practice Session
34(3)
3 Typography and Colour
37(14)
Overview
37(1)
3.1 Colour and Ergonomics
37(1)
3.2 Trying to Quantify Colour
38(1)
3.3 Typography and Text
39(1)
3.4 Is Colour Usage Always Good?
39(2)
3.5 Quantum of Colour Usage
41(1)
3.6 With Colour Where Do We Go?
41(1)
3.7 The Gross Structure of Visual Information
42(1)
3.8 Ergonomic Issues in Typography and Layout Design
43(1)
3.9 Different Ways of Hand-Holding of Users in the Ocean of Typography
44(3)
3.10 Colour and Typography
47(1)
3.11 Key Points
48(1)
3.12 Practice Session
49(2)
4 Visual Ergonomics in Emergency Situations and for the Challenged and Elderly
51(20)
Overview
51(1)
4.1 Visual Ergonomics in Emergency Situations
51(1)
4.2 Visual Ergonomic Approach
52(2)
4.3 The Challenged and Elderly Population
54(1)
4.4 Visual Ergonomics of Product Labelling
55(2)
4.5 Visual Ergonomics of the Balm
57(4)
4.6 Visual Ergonomics of Pesticide Packaging
61(8)
4.7 Key Points
69(1)
4.8 Practice Session
70(1)
5 Visual Ergonomics of Information Collection and Dissemination to Users
71(22)
Overview
71(1)
5.1 Information Collection from Target Users and the Challenges
71(10)
5.2 Lessons Learnt
81(1)
5.3 Users in Spaces and the Uncertainties
81(2)
5.4 The Story of Mr Afu Who Wanted to Correct His Name in the Taxation Certificate
83(3)
5.5 The Story of Ramu Who Wanted to Attend a Workshop on Design
86(5)
5.6 Key Points
91(1)
5.7 Practice Session
91(2)
6 Exercises in Visual Ergonomics Related to Communication Design: Some Directions
93(10)
Chapter 1 The World of Wonders, Origin, and How to Move Forward
93(1)
Chapter 2 The Coding of Visual Information
94(1)
Chapter 3 Typography and Colour
95(1)
Chapter 4 Visual Ergonomics in Emergency Situations and for the Challenged and Elderly
96(1)
Chapter 5 Visual Ergonomics of Information Collection and Dissemination to Users
96(7)
Bibliography 103(2)
Index 105
Prabir Mukhopadhyay is Associate Professor in Indian Institute of Information Technology Design and Manufacturing Jabalpur, India. He has undertaken consultancy work for the Indian Navy, Indian Railways and United Nations Industrial Development Organization (UNIDO). His latest research project is Ergonomic Intervention in The Classroom Environment for Enhanced Learning. This is his third book for CRC Press.