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E-raamat: Visual Metaphors

Edited by (Corvinus University of Budapest), Edited by (Eötvös Loránd University)
  • Formaat: 290 pages
  • Sari: Benjamins Current Topics 124
  • Ilmumisaeg: 15-Sep-2022
  • Kirjastus: John Benjamins Publishing Co
  • Keel: eng
  • ISBN-13: 9789027257406
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  • Formaat: 290 pages
  • Sari: Benjamins Current Topics 124
  • Ilmumisaeg: 15-Sep-2022
  • Kirjastus: John Benjamins Publishing Co
  • Keel: eng
  • ISBN-13: 9789027257406
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Whenever we think about the world – including its concrete and abstract entities – we typically see a series of so-called mental images in front of our eyes that aid us in everyday problem solving and navigating ourselves in the world. Visual metaphors, similarly to their linguistic counterparts, largely build on such images.
Nevertheless, the interplay of metaphorical/metonymical text and imagery is not necessarily (and not usually) straightforward and raises complex theoretical and methodological questions. The eleven chapters in this collection address a wide range of such challenges, such as what are visual metaphors in the first place; how can they be identified; what is their relationship to linguistic metaphors; what are their most common manifestations; what knowledge structures are required for their interpretation; and how do they interact with metonymies. The studies cut across linguistics, politics, philosophy, poetry, art and history – highlighting the ubiquitous role that visual metaphor plays in everyday life and conceptualizations.
Originally published as special issue of Cognitive Linguistic Studies 7:1 (2020).
From verbality to visuality: An introduction
1(14)
Veronika Szelid
Reka Benczes
Theories of visual and linguistic metaphor
Visual metaphor in extended conceptual metaphor theory
15(18)
Zoltan Kovecses
Uncanny resemblance: Words, pictures, and conceptual representations in the field of metaphor
33(28)
Alessandro Cavazzana
Marianna Bolognesi
The visuality of metaphors: A formalist ontology of metaphors
61(22)
Michalle Gal
Applications of visual and linguistic metaphor
Visual and multimodal interaction of metaphor and metonymy: A study of Iranian and Dutch print advertisements
83(34)
Zahra Kashanizadeh
Charles Forceville
Poetic and visual metaphors in Hungarian folklore
117(30)
Veronika Szelid
Visual metaphor and its narrative function: Jacek Malczewski's parabolic painting
147(28)
Marek Hetmanski
Image metaphors of Trianon
175(34)
Orsolya Putz
Rendering, generalization and variation: On the use of multiple parallel texts as a comparative method in cognitive poetics
209(22)
Magdalena Knotkovd
Wei-Lun Lu
Multimodal conceptual patterns of Hungary in political cartoons
231(32)
Agnes Virdg
Viewpoint and metaphor in culture: A Cognitive Linguistic analysis on a selection of Chinese eulogistic idioms used in Taiwan
263(20)
Wei-Lun Lu
Subject Index 283