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E-raamat: White Space Is Not Your Enemy: A Beginner's Guide to Communicating Visually Through Graphic, Web & Multimedia Design

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(President & Principle designer, Sky Lake Studio), (Univ. of South Florida, USA)
  • Formaat: 312 pages
  • Ilmumisaeg: 17-Feb-2017
  • Kirjastus: CRC Press
  • Keel: eng
  • ISBN-13: 9781351668767
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White Space Is Not Your Enemy: A Beginner's Guide to Communicating Visually Through Graphic, Web & Multimedia DesignSuurem pilt
  • Formaat: 312 pages
  • Ilmumisaeg: 17-Feb-2017
  • Kirjastus: CRC Press
  • Keel: eng
  • ISBN-13: 9781351668767
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Defines page layout and design principles and explains how to use space, color, and type to create dynamic-looking documents and Web pages.

White Space Is Not Your Enemy is a practical graphic design and layout guide that introduces concepts and practices necessary for producing effective visual communication across a variety of formats—from web to print. Sections on Gestalt theory, color theory, and WET layout are expanded to offer more in-depth content on those topics. This new edition features new covering current trends in web design—Mobile-first, UI/UX design, and web typography—and how they affect a designer’s approach to a project. The entire book will receive an update using new examples and images that show a more diverse set of graphics that go beyond print and web and focus on tablet, mobile and advertising designs.

Acknowledgments xv
Preface xvii
Chapter 1 What is Design?: Making Visuals & Type Play Nice in Space 1(8)
Form follows function in design
Design drives visual culture
Graphic design communicates
Computers democratized graphic design
The www changed all the rules
Graphic design is planned
Make pictures & words work together in space
Know the rules. Break the rules if you have a reason.
Try this
Chapter 2 Step Away From the Computer; For Research & Brainstorming 9(12)
Research
Brainstorming
Sketches
Try this
Chapter 3 I Need to Design This today; The Works-Every-Time Layout 21(12)
Why the works-every-time layout works
Parts of the works-every-time layout
Final thoughts
Try this
The works-every-time layout: A gallery
Chapter 4 Layout Sins; 13 amateur errors 33(12)
Sin no. 1: Centering everything
Sin no. 2: Warped or naked photos
Sin no. 3: Too many fonts
Sin no. 4: Bulky borders & boxes
Sin no. 5: Cheated or missing margins
Sin no. 6: Stairstepping
Sin no. 7: 4 corners & clutter
Sin no. 8: Trapped negative space
Sin no. 9: Busy backgrounds
Sin no. 10: Tacky type emphasis
Sin no. 11: Bad bullets
Sin no. 12: Widows & orphans
Sin no. 13: Justified rivers
Try this
Chapter 5 Mini Art School; The Elements, Principles & Theories of Design 45(20)
Element no. 1: Space
Element no. 2: Line
Element no. 3: Shape/form
Element no. 4: Size/scale
Element no. 5: Color
Element no. 6: Texture
Element no. 7: Value
Principle no. 1: Focal point/emphasis
Principle no. 2: Contrast
Principle no. 3: Balance
Principle no. 4: Movement
Principle no. 5: Rhythm/pattern
Principle no. 6: Unity
Gestalt theory
Try this
Chapter 6 Layout; Where to Put Visuals & Type for Impact 65(22)
How do I know where to put stuff?
Where do I put the rest of my stuff?
Creating hierarchy
Layouts with multiple topics on the same screen or page
Multiple-page layouts
Exit here
Try this
Layout ideas you can swipe: Beyond the works-every-time layout
Chapter 7 Type; What You Don't Know Can Hurt You 87(28)
Font, typeface, font family, glyph
Font categories
Choosing & using fonts
Applying additional font styling
Typesetting lengthy copy
Taking a page from newspaper design
Type: Not just for reading anymore
Icing on the cake
Try this
What you need to know about logo design
Chapter 8 Color Basics; Choosing & Using Color 115(22)
The power of color: Impact, organization & emotion
Color theory
How to choose color: Working the color wheel
How to choose color: Culture
How to choose color: History
How to choose color: Nature
Tips for designing with color
Color technology: That's not the color I chose. What happened?
Working with screen color
Specifying color for print
Color rules!
Try this
Chapter 9 Adding Visual Appeal; Working with Photos & Illustrations 137(26)
Image content
Resolution, file format & size
Choosing more than one photo
Ethics of shooting & editing
Diversity as craft excellence
Where to get photos
Where not to get photos
Alternatives to photos
Try this
Chapter 10 Infographics; Maximum Information in Minimum Space 163(18)
A terse history of infographics
You might need an infographic if...
Where do infographics come from?
Multimedia infographics
Graphics packages
Designing infographics
Try this
Chapter 11 Storyboarding: Planning Visual Storytelling 181(16)
Getting started
Framing the shot
Perspective
POV
Camera angle
Movement
Continuity
Transitions
Lighting
Type
Audio
After the storyboard
Try this
Chapter 12 Design for Social Media... But Not Really; Working with Multimedia Assets 197(20)
Where to begin?
A design speed bump
Working with images
Video clips
Animation
Apps & plug-ins & widgets, oh my!
Multimedia storytelling
Try this
Chapter 13 Designing for the Web; Starring on the Small Screen 217(28)
What to expect when working with websites
How the Web works (the 5-second version)
Print vs. Web design
Anatomy of a Web page
That's all great. But how do I design one?
Responsive Web design
A website isn't always the best tool for the job
Keep on your toes
Try this
What's trending
Chapter 14 Fit to Print; An Overview of Papers & Printing 245(22)
Plan ahead for printing: Choosing paper
Types of printing & printers
Get a printing estimate
Prepare your document for printing
What to give the printer: A checklist
Now what?
Other things your printer can do
Try this
Chapter 15 Conclusion; Now That You Know Enough to Be Dangerous, Thanks for Stopping By 267(4)
Everything is changing
There's nothing new under the sun
Sometimes you just need to hire a professional
Words of encouragement
Glossary 271(12)
Index 283
Kim "Dr. G." Golombisky, a former advertising and public relations professional, began teaching mass communications at the University of South Florida, Tampa, in 1993. She is currently the interim director of the USF Zimmerman School of Advertising and Public Relations. From 2011 to 2018, she served as graduate director in the USF Department of Womens and Gender Studies, the second oldest such program in the United States. She has consulted on graphic design and copywriting for Walt Disney World Resorts, Progressive Insurance, ASNE High School Journalism Program, and Publix Supermarkets. In addition to coauthoring White Space Is Not Your Enemy: A Beginners Guide to Communicating Visually through Graphic, Web & Multimedia Design, she has edited two anthologies on advertising and feminism. She also has been visiting faculty for diversity at The Poynter Institute for Media Studies.



Rebecca Jacobsen Hagen is a visual communications strategist with more than 20 years of graphic design experience. She founded Sky Lake Design Studio in 2011, and specializes in designing high-end print and digital projects for small to mid-size businesses, not-for-profit organizations and higher-education institutions.









In addition to running her own design firm, Hagen spent seven years as a Professor with the USF School of Mass Communications. She taught upper level public relations courses and entry-level design courses to Journalism, Advertising and Public Relations majors.
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