Pollan has one of the most inquisitive and accommodating minds in the higher journalism of ourtime... A World Appears is a big, generous, illuminating and beautifully written inquiry into the essence of our being-in-the-world, of being, simply, alive -- John Banville * Financial Times * Lucid, engaging, insightful and informative... refreshingly assertive and sceptical... Pollan is a superb writer -- Tim Crane * TLS * Lucid and impassioned... a fabulous and mind-expanding exploration of consciousness... bridging both science and the humanities, Pollan mines neuroscientific research, philosophy, literature and his own mind, searching for different ways to think about being -- Edward Posnett * Guardian * Razor-sharp, reassuringly sceptical, sensitive and grounded... you could not hope for a more judicious or readable summary of the scientific state of affairs -- James McConnachie * Sunday Times * Humane and persuasive... this combination of boldness and intellectual humility, dogged curiosity and an openness to wonder makes Pollan, a veteran science journalist, an ideal guide to the mysteries of consciousness and science's many frustrated attempts to understand it. Few writers possess the same skill for translating notoriously abstruse theories... into readily understandable prose -- Sophie McBain * Observer * Fair-minded and analytical as well as marvellously lucid touched with brilliance in the way it is so elegantly offered up for our reading pleasure -- Sebastian Faulks * Spectator * Well-written, richly researched and a pleasure to read * Economist * A rewarding tour, thanks to Pollan's acute intellectual curiosity -- Anthony Gottlieb * New Statesman * Pollan is so honest, so interested and so clever -- Melanie McDonagh * Evening Standard * A fascinating and fluent guide to whats on our minds. Grab a copy -- Dominic Green * Wall Street Journal *