| The Psychology Of Design |
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1 What You See Isn't What Your Brain Gets |
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2 | (3) |
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2 Peripheral Vision Is Used More Than Central Vision To Get The Gist Of What You See |
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5 | (3) |
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3 People Identify Objects By Recognizing Patterns |
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8 | (2) |
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4 There's A Special Part Of The Brain Just For Recognizing Faces |
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10 | (3) |
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5 There's A Special Part Of The Brain For Processing Simple Visual Features |
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13 | (2) |
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6 People Scan Screens Based On Past Experience And Expectations |
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15 | (2) |
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7 People See Cues That Tell Them What To Do With An Object |
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17 | (4) |
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8 People Can Miss Changes In Their Visual Fields |
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21 | (2) |
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9 People Believe That Things That Are Close Together Belong Together |
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23 | (1) |
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10 Red And Blue Together Are Hard On The Eyes |
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24 | (1) |
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11 Nine Percent Of Men And One-Half Percent Of Women Are Color-Blind |
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25 | (4) |
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12 Colors Mean Different Things To Different Cultures |
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29 | (3) |
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13 It's A Myth That Words In All Caps Are Inherently Hard To Read |
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32 | (3) |
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14 Reading And Comprehending Are Two Different Things |
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35 | (5) |
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15 Pattern Recognition Helps People Identify Letters In Different Fonts |
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40 | (3) |
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43 | (2) |
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17 Reading A Screen Is Harder Than Reading Paper |
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45 | (1) |
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18 People Read Faster With A Longer Line Length, But They Prefer A Shorter Line Length |
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46 | (4) |
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19 Short-Term Memory Is Limited |
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50 | (2) |
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20 People Remember Only Four Items At Once |
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52 | (3) |
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21 People Have To Use Information To Make It Stick |
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55 | (2) |
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22 It's Easier To Recognize Information Than Recall It |
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57 | (2) |
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23 Memory Takes A Lot Of Mental Resources |
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59 | (2) |
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24 People Reconstruct Memories Each Time They Remember Them |
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61 | (2) |
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25 It's A Good Thing That People Forget |
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63 | (2) |
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26 The Most Vivid Memories Are Wrong |
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65 | (3) |
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27 People Process Information Better In Bite-Sized Chunks |
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68 | (3) |
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28 Some Types Of Mental Processing Are More Challenging Than Others |
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71 | (3) |
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29 Minds Wander 30 Percent Of The Time |
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74 | (2) |
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30 The More Uncertain People Are, The More They Defend Their Ideas |
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76 | (2) |
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31 People Create Mental Models |
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78 | (2) |
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32 People Interact With Conceptual Models |
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80 | (2) |
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People Process Information Best In Story Form |
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82 | (3) |
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34 People Learn Best From Examples |
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85 | (2) |
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35 People Are Driven To Create Categories |
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87 | (2) |
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89 | (2) |
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37 People Screen Out Information That Doesn't Fit Their Beliefs |
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91 | (2) |
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38 People Can Be In A Flow State |
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93 | (2) |
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39 Culture Affects How People Think |
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95 | (3) |
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How People Focus Their Attention |
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40 Attention Is Selective |
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98 | (2) |
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41 People Habituate To Information |
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100 | (1) |
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42 Well-Practiced Skills Don't Require Conscious Attention |
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101 | (2) |
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43 Expectations Of Frequency Affect Attention |
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103 | (2) |
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44 Sustained Attention Lasts About 10 Minutes |
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105 | (1) |
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45 People Pay Attention Only To Salient Cues |
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106 | (1) |
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46 People Are Worse At Multitasking Than They Think |
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107 | (3) |
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47 Danger, Food, Sex, Movement, Faces, And Stories Get The Most Attention |
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110 | (2) |
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48 Loud Noises Startle And Get Attention |
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112 | (2) |
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49 For People To Pay Attention To Something, They Must First Perceive It |
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114 | (4) |
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50 People Are More Motivated As They Get Closer To A Goal |
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118 | (2) |
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51 Variable Rewards Are Powerful |
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120 | (3) |
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52 Dopamine Stimulates The Seeking Of Information |
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123 | (2) |
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53 Unpredictability Keeps People Searching |
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125 | (2) |
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54 People Are More Motivated By Intrinsic Rewards Than By Extrinsic Rewards |
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127 | (2) |
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55 People Are Motivated By Progress, Mastery, And Control |
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129 | (2) |
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56 People Are Motivated By Social Norms |
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131 | (1) |
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57 People Are Inherently Lazy |
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132 | (3) |
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58 People Will Look For Shortcuts Only If The Shortcuts Are Easy |
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135 | (1) |
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59 People Assume It's You, Not The Situation |
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136 | (2) |
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60 Forming Or Changing A Habit Is Easier Than You Think |
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138 | (2) |
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61 People Are More Motivated To Compete When There Are Fewer Competitors |
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140 | (2) |
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62 People Are Motivated By Autonomy |
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142 | (2) |
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People Are Social Animals |
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63 The "Strong Tie" Group Size Limit Is 150 People |
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144 | (3) |
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64 People Are Hard Wired For Imitation And Empathy |
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147 | (2) |
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65 Doing Things Together Bonds People Together |
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149 | (2) |
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66 People Expect Online Interactions To Follow Social Rules |
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151 | (2) |
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67 People Lie To Differing Degrees Depending On The Medium |
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153 | (3) |
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68 Speakers' Brains And Listeners' Brains Sync Up During Communication |
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156 | (1) |
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69 The Brain Responds Uniquely To People You Know Personally |
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157 | (2) |
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70 Laughter Bonds People Together |
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159 | (3) |
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71 People Can Tell When A Smile Is Real Or Fake More Accurately With Video |
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162 | (4) |
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72 Some Emotions May Be Universal |
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166 | (3) |
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73 Positive Feelings About A Group Can Lead To Groupthink |
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169 | (1) |
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74 Stories And Anecdotes Persuade More Than Data Alone |
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170 | (1) |
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75 If People Can't Feel, Then They Can't Decide |
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171 | (2) |
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78 People Are Programmed To Enjoy Surprises |
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173 | (2) |
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77 People Are Happier When They're Busy |
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175 | (2) |
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78 Pastoral Scenes Make People Happy |
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177 | (2) |
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79 People Use "Look And Feel" As Their First Indicator Of Trust |
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179 | (2) |
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80 Listening To Music Releases Dopamine In The Brain |
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181 | (1) |
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81 The More Difficult Something Is To Achieve, The More People Like It |
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182 | (2) |
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82 People Overestimate Reactions To Future Events |
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184 | (1) |
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83 People Feel More Positive Before And After An Event Than During It |
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185 | (2) |
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84 People Want What Is Familiar When They're Sad Or Scared |
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187 | (3) |
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85 People Will Always Make Mistakes; There Is No Fail-Safe Product |
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190 | (2) |
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86 People Make Errors When They Are Under Stress |
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192 | (4) |
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87 Not All Mistakes Are Bad |
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196 | (1) |
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88 People Make Predictable Types Of Errors |
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197 | (3) |
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89 People Use Different Error Strategies |
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200 | (4) |
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90 People Make Most Decisions Unconsciously |
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204 | (2) |
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91 The Unconscious Knows First |
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206 | (2) |
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92 People Want More Choices And Information Than They Can Process |
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208 | (2) |
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93 People Think Choice Equals Control |
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210 | (2) |
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94 People May Care About Time More Than They Care About Money |
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212 | (2) |
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95 Mood Influences The Decision-Making Process |
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214 | (2) |
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96 You Can Engineer Better Group Decisions |
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216 | (2) |
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97 People Make Habit-Based Decisions Or Value-Based Decisions, But Not Both At The Same Time |
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218 | (2) |
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98 When People Are Uncertain, They Let Others Decide What To Do |
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220 | (2) |
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99 People Think Others Are More Easily Influenced Than They Are Themselves |
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222 | (2) |
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100 People Value A Product More Highly When It's Physically In Front Of Them |
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224 | (3) |
| References |
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227 | (10) |
| Index |
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237 | |
Lisainfo e-raamatute kohta