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E-raamat: Advances in Affective and Pleasurable Design: Proceedings of the AHFE 2017 International Conference on Affective and Pleasurable Design, July 17-21, 2017, The Westin Bonaventure Hotel, Los Angeles, California, USA

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This book discusses the latest advances in affective and pleasurable design. It reports on important theoretical and practical issues, covering a wealth of topics including aesthetics in product and system design, design-driven innovation, affective computing, evaluation tools for emotion, Kansei engineering for products and services, and many more. This timely survey addresses experts and industry practitioners with different backgrounds, such as industrial designers, emotion designers, ethnographers, humancomputer interaction researchers, human factors engineers, interaction designers, mobile product designers, and vehicle system designers. Based on the AHFE 2017 International Conference on Affective and Pleasurable Design, held on July 1721, 2017, in Los Angeles, California, USA, the book provides an inspiring guide for all researchers and professionals in the field of design.





 
Product Development and Design Process
Exploring Two Design Processes: Slow and Fast
3(13)
Cliff Shin
Joyce Thomas
Rematerializing the User Interface of a Digitized Toy Through Tokens: A Comparative User Study with Children Aged Five to Six
16(9)
Marieke Van Camp
Lukas Van Campenhout
Guido De Bruyne
Analysis of Emotion and Cultural Background on Affective Design Process
25(9)
Amic G. Ho
Design and Validation of Affective Warning Pictorials on Alcohol Container Labels
34(9)
Waratta Authayarat
Papawee Kasornsuwan
Arisara Jiamsanguanwong
Design Changing a Traditional Product in a Contemporary Way
43(10)
Isabel Bieger
Cristina Carvalho
Gianni Montagna
Emotional Engineering
Semantic Influence of the Radiator Grille on Vehicle Front Design in the Course of Current EV-Design
53(12)
Daniel Holder
Tobias Benz
Thomas Maier
A Mahalanobis Taguchi Approach to Human Motion Control
65(7)
Shuichi Fukuda
Eye-Tracking Analysis of User Behavior with an Active Display Interface
72(6)
Teruaki Ito
Tomio Watanabe
Experimental Study on Color Preference and Visual Fatigue Against LED Lighting
78(8)
Keiichi Muramatsu
Kazunori Kaede
Eiichiro Tanaka
Keiichi Watanuki
Emotional Responses of the Disabled Towards Wheelchairs
86(11)
Mohamed Mokdad
Bouhafs Mebarki
Lahcene Bouabdellah
Ibrahim Mokdad
Emotional Values of Ceramic Material for Product Design
97(9)
Dosun Shin
Samuel Chung
Research on the Space-Leaving Technique in Web Design
106(11)
Huaxiang Yuan
Xuewen Ji
Emotion and the Qualitative Side of Experience
The Pain and Pleasure of Autonomy: The Role of Negative Emotion in Serviced Reality Storytelling
117(10)
Miso Kim
Youngsoo Lee
Soma-Deep as a Marker for Idealized Experience
127(8)
Stephen Neely
Design for Dignity and Procedural Justice
135(11)
Margaret Hagan
Miso Kim
Ritual Design: Crafting Team Rituals for Meaningful Organizational Change
146(15)
Fatih Kursat Ozenc
Margaret Hagan
Material and Texture Exploration
New Typographic Experience in the Post-digital Age with 3D Printing and Ceramics
161(10)
Taekyeom Lee
The Black Color of Product Design and Packaging Research
171(11)
Lung-Wen Kuo
Chih-Chun Lai
Research on the Application of User Experience Design in Agricultural Product Packaging Design
182(8)
Lvhuayang Feng
Xiao Zhang
Delai Men
Analysis of Affective Evaluation for Material Perception of Resin Surfaces: Combined Effect of Tactile Sensation and Hue
190(11)
Michiko Ohkura
Wataru Morishita
Ryuji Miyazaki
Masato Takahashi
Hiroko Sakurai
Kiyotaka Yarimizu
Akira Nakahara
Designing Affective and Pleasurable Design Interactions Influence of Individual Fashion Item Images on the Image of Coordinates
201(7)
Miu Sato
Toshikazu Kato
Estimation of Unconscious Preference Judgment with Near-Infrared Spectroscopy
208(7)
Haruka Tanida
Toshikazu Kato
Analysis of Change in Purchasing Motivation by Tone of Product-Recommendation Agent in Electronic Commerce Site
215(6)
Masanari Toriba
Toshikazu Kato
Interference Thermal Sensation Simulation Using Visual and Auditory Stimuli
221(6)
Tatsuya Amano
Takashi Sakamoto
Toru-nakata
Toshikazu Kato
Effectiveness of Communicating Personalized Values Related to Physical Exercise to Enhance Motivation
227(7)
Hitoshi Urata
Takashi Sakamoto
Toshikazu Kato
Research on Memory Factors of City Souvenir
234(11)
Ziheng Zhang
Jianxin Chengl
Wei Ding
Junnan Ye
Tengye Li
Zhiye Yu
Affective Value and Kawaii Engineering
Relationship Between Physical Attributes of Spoon Designs and Eye Movements Caused by Kawaii Feelings
245(13)
Tippom Laohakangvalvit
Michiko Ohkura
Are Kawaii Products Valuable to Chinese Customers?
258(8)
Pei-Luen Patrick Rau
Nan Qie
Chien-Wen Tung
How to Model Value-Creating Communication: Coaching Process as an Example
266(10)
Yuri Hamada
Hiroko Shoji
Participation in a Virtual Reality Concert via Brainwave and Heartbeat
276(9)
Ryota Horie
Minami Wada
Eri Watanabe
Evaluation of Immersive Feeling in VR System with HMD by fNIRS Measurement
285(7)
Kazuki Miyamoto
Yoshiki Koinuma
Shinichiro Kanoh
Michiko Ohkura
Evaluation of "Feelings of Excitement" Caused by a VR Interactive System with Unknown Experience Using ECG
292(13)
Kodai Ito
Shigeki Usuda
Kiryu Yasunaga
Michiko Ohkura
Kansei Engineering
Measurement of Surface and Virtual Prototyping for Kansei Engineering
305(13)
Tatsuro Matsubara
Shigekazu Ishihara
Yukihiro Matsubara
Mitsuo Nagamachi
Kansei Ergonomic Study of Body Brush Development
318(7)
Keiko Ishihara
Kosuke Morinaga
Masayuki Booka
Shigekazu Ishihara
Akira Katayama
Development and Evaluation of Ankle Mobility VR Rehabilitation Game
325(12)
Atsushi Kanbe
Shigekazu Ishihara
Mitsuo Nagamachi
Persuasive Semantics of Aging Health Products Based on AHP and Kansei Engineering
337(10)
Yongyan Guo
Minggang Yang
Meiyu Zhou
Development of Remote Control Unit of Domestic Water Heater by Kansei Engineering
347(10)
Toshio Tsuchiya
History of Kansei Engineering and Application of Artificial Intelligence
357(12)
Mitsuo Nagamachi
A Study on the Approach of Redesign Based on Consumer Awareness of Traditional Handicrafts, with Longevity Lock, as an Example
369(10)
Zhiye Yu
Wei Yu
Tengye Li
Zhang Zhang
Ziheng Zhang
Integrated Design
Modeling the Relationship Between Stress and Appetite to Create a Dish Recommendation System Based on Desired Nutrients
379(8)
Hiroya Kato
Toru Nakata
Toshikazu Kato
Assessing Symptoms of Excessive SNS Usage Based on User Behavior and Emotion: Analysis of Log Data
387(11)
Ploypailin Intapong
Saromporn Charoenpit
Tiranee Achalakul
Michiko Ohkura
Transformable Camping Cart Design for a Jack Company
398(9)
Myungjin Kim
Haebin Lee
Muhammad Tufail
KwanMyung Kim
Integrated Design Process: A Case of Recliner Design
407(9)
Haebin Lee
Muhammad Tufail
Myungjin Kim
KwanMyung Kim
The Design of Personal Protective Garments for Workplace: An Ergonomic Radiation Protection Design Practice
416(13)
Muhammad Tufail
Haebin Lee
Myungjin Kim
KwanMyung Kim
Implication of User Behavior in Design Process
Memory Recall of Nouns and Adjectives Expressing Two-Color Combinations
429(5)
Saki Tomita
Takashi Sakamoto
Toshikazu Kato
Determination of the Optimal Timing for a Relaxing Stimulus
434(9)
Yusuke Kishine
Toshikazu Kato
Toru Nakata
Research on Attitude Accessibility in Product Design Evaluation: Cognitive Features and Memory Network
443(10)
Tengye Li
Jianxin Cheng
Tao Xiong
Junnan Ye
Ziheng Zhang
Affective and Emotional Aspects of Design
Research on the Information Transmission Design of OTC Medicine Packaging Graphic for the Elderly
453(9)
Xinyi Xie
Delai Men
Musical Preferences Are Influenced by Changes in Heart Rate: A Trial Study Using Step Aerobics
462(8)
Takuma Oishi
Takashi Sakamoto
Toshikazu Kato
Fitting School Buildings to the Requirements of Physically Disabled Students in Algeria: An Ergonomic Study
470(9)
Lahcene Bouabdellah
Houda Kharbache
Mohamed Mokdad
Bouhafs Mebarki
Categorization of Aesthetic Pleasure Derived Attributes: A Cultural Perspective
479(10)
Angela Henao
Research on User Experience Design Applications in Detail Designs of Elders' Garment Products
489(10)
Xiaoping Hu
Xiao Zhang
Lyuhuayang Feng
Author Index 499
WonJoon Chungs interests lie in developing design methods and tools to enhance interdisciplinary collaboration, co-design, and group ideation processes. He particularly focuses on interdisciplinary collaboration through developing "the implication of Jazz improvisation", "investigation of the principles of design sketches for idea visualization", "development of theoretical foundation of early prototype use" and "the theoretical framework of metaphor for product designers". WonJoon has a PhD from the Institute of Design at Illinois Institute of Technology (IIT) where he focused on developing a theoretical framework to foster design collaboration. He also has an M.A. from the Ohio State University and a B.A. from Konkuk university in South Korea. In his professional career, he has worked as a kitchen furniture designer, a design researcher for several organizations like ENEX, Battelle Memorial Institute, and an educator at the Institute of Design, IIT.

Cliff Shin is an award-winning designer and assistant professor of industrial design at University of Illinois Urbana Champaign. He has a bachelors in engineering from Arizona State University and masters in industrial design from Purdue University. He worked for LG Headquarter Design Center as a senior designer with expertise in consumer electronics and other products. His research area is emotional design based on decision-making, neuroscience and consumer behavior. His work was presented at the 2011 International Conference on Naturalistic Decision Making, and the 2012 International Conference on Design Computing and Cognition, to name just two.