This book is written by two multidisciplinary engineers who found their way into marketing research. Over the years, they built careers in major organizations, launched ventures, and now advise companies worldwide. Born out of passion for the profession and grounded in business realities, it blends heart with hard-earned wisdom. Seen through the lens of their engineering background, the insights offer clarity and foresight. In an era of rapid AI adoption, this book combines love for the craft with practical guidance to help navigate complexity with confidence. Michalis and Nicos have produced a book that speaks to professionals across marketing, not only researchers. It balances teaching with practical business solutions. Tracing the evolution of how we understand human choices, the book looks back at the history of the discipline while pointing to a future shaped by AI. The aim remains constant: to generate insights that are accurate, relevant, and actionable. What sets it apart is its clear-eyed view of the challenges and opportunities AI brings, charting a strategic course that is both grounded and engaging. AI is reshaping marketing research at an extraordinary pace. With adoption come risks and opportunities, and navigating them requires clarity and experience. Michalis and Nicos provide both, showing how professionals are shifting from data gatherers to insight synthesizers and ecosystem stewards. They outline how organizations can embrace broader access to research while holding fast to what matters most: human oversight, transparency, and ethics. These are not just safeguards but essential foundations for the future. The book offers a candid view of AIs promise and a roadmap for action, results, and responsible innovation. Joaquim Bretcha, Director General of ESOMAR
By uncovering significant milestones of market research over the years, this book acts as a powerful catalyst enabling teams to redefine and elevate their development and application of intelligence. This reflection is critical in driving transformation that will ultimately drive competitive advantage.Mina Sfondilis, Global F&B Company, Senior Director
We are drowning in data but starving for wisdom. AI Powered Insights shows how AI collapses time, turns customer noise into foresight, and makes every decision sharper, faster, and smarter. Speed is the new strategyand this is the blueprint. Shep Moyle, Managing Director Moyle+Partners (Moylepartners.com) Senior Lecturing Fellow, Innovation and Entrepreneurship, Fuqua School of Business, Duke University Past President, Duke Alumni Association International Chairman YPO, 2005-06
Michalis and Nicos deeply touch what I have myself called the power of 'AI + AI' -fusing Artificial with Anthropological Intelligence. Without humanity, speed is empty; without scale, wisdom stays small. Guided by stoic wisdom, this book invites curiosity, celebrates uniqueness, and inspires us to let technology serve humanity. Grab this book and you will find not an ode to a fleeting trend but a chronicle where AI helps a structural Insights transformation through changing technologies, and most importantly, through changing humans.Edwin Taborda, Chief Consumer & Market Intelligence Officer, LOreal Consumer Products Division
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