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E-raamat: Cooking Up a Business

(Rachel Hofstetter)
  • Formaat: EPUB+DRM
  • Ilmumisaeg: 03-Dec-2013
  • Kirjastus: TarcherPerigee
  • Keel: eng
  • ISBN-13: 9781101596913
  • Formaat - EPUB+DRM
  • Hind: 12,43 €*
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  • See e-raamat on mõeldud ainult isiklikuks kasutamiseks. E-raamatuid ei saa tagastada.
  • Formaat: EPUB+DRM
  • Ilmumisaeg: 03-Dec-2013
  • Kirjastus: TarcherPerigee
  • Keel: eng
  • ISBN-13: 9781101596913

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A food editor offers tips and suggestions to budding entrepreneurs who are looking to start a business based on their culinary skills and offers true stories of how the owners of nationally-known food businesses followed their dreams and got their start. Original. 30,000 first printing.

Stories and advice for creating a business out of the food you love.

Do you have a passion for delicious food and want to create your own business out of it, but have no idea where to start? Cooking Up a Business is essential reading for aspiring entrepreneurs and gives you a real-world, up-close-and-personal preview of the exciting journey. Through profiles and interviews with nationally known food entrepreneurs from Popchips, Vosges Haut-Chocolat, Hint Water, Mary’s Gone Crackers, Love Grown Foods, Kopali Organics, Tasty, Evol, Justin’s Nut Butters, Cameron Hughes Wine, and more, you will gain applicable, practical guidance that teaches you how to succeed today:

? How to create a national brand with no connections or experience
? The secret to getting meetings with grocery store buyers
? The number one thing you need to know about food safety regulations
? Why a grassroots budget might actually help you succeed
? Specific advice for gluten-free, organic, wine, and beverage companies
? What every entrepreneur wishes someone had told them at the beginning ? Why doing what you love is always a good idea
Introduction: So, You Want to Sell Your Famous Spaghetti Sauce? ix
1 The Power of Hustle: Love Grown Foods
1(22)
Plus: "Hustle" as a Mission Statement, Back to the Roots
2 Designing a Sellable; Profitable Product: Kopali Organics
23(20)
Plus: Why a Social Mission Is Good for Business
3 Creating and Evolving a Brand: Tasty
43(18)
Plus: Legal Commandments for Start-Ups, Nathan Whitehouse of Whitehouse Law
Plus: The Seven-Step Plan to DIY Public Relations, Thea Zagata of Pesce PR
4 Secrets of Food Safety and Scale: Evol
61(20)
Plus: Scaling Up Like a Pro, Tom Ryan of Smashburger
5 Navigating the World of Manufacturing: Mary's Gone Crackers
81(20)
Plus: Special Dietary Need? There's a Market for That
Plus: How to Get a Great Mentor, Janie Hoffman of Mamma Chia
6 The Power of Equity: Justin's Nut Butters
101(24)
Plus: Five Mistakes Everyone Makes in a Business Plan, Mayra Ceja, Business Consultant
7 How Simple Wins on the Grocery Store Shelf: Hint
125(22)
Plus: Keeping It Simple: Restaurant Edition, Michael Chernow and Daniel Holzman of the Meatball Shop
8 Creating Buzz: Popchips
147(20)
Plus: Word-of-Mouth Buzz: Food Tour Edition, Bethia Woolf and Andy Dehus of Columbus Food Adventures
9 The Genius Financial Model: Cameron Hughes Wine
167(24)
Plus: The Kickstarter Rock Stars, Kristy and Coulter Lewis of Quinn Popcorn
10 Selling Luxury: Vosges Haut-Chocolat
191(22)
More Insider Advice
207(6)
Tips from a Food Cart Owner, Blogger, Caterer, and Food Market Organizer
Acknowledgments 213(2)
Index 215