(Ilmumisaeg: 08-Apr-2025, PDF+DRM, Kirjastus: Princeton University Press, ISBN-13: 9780691266558)
How large American retailers outgrew the capacity of government to regulate themThe United States is widely recognized as the quintessential consumer society, one where huge companies like Walmart and Amazon are famous for enticing customers with che...Loe edasi...
(Ilmumisaeg: 08-Apr-2025, EPUB+DRM, Kirjastus: Princeton University Press, ISBN-13: 9780691266558)
How large American retailers outgrew the capacity of government to regulate themThe United States is widely recognized as the quintessential consumer society, one where huge companies like Walmart and Amazon are famous for enticing customers with che...Loe edasi...
(Ilmumisaeg: 14-Mar-2025, EPUB+DRM, Kirjastus: Apple Academic Press Inc., ISBN-13: 9781040052501)
At a time when the world is plagued with pandemics, natural disasters, wars, and resulting hardships, nature-based tourism is on the decline, disrupting essential funding streams for protected areas where biodiversity and human vulnerability are high...Loe edasi...
(Ilmumisaeg: 14-Mar-2025, PDF+DRM, Kirjastus: Apple Academic Press Inc., ISBN-13: 9781040120842)
At a time when the world is plagued with pandemics, natural disasters, wars, and resulting hardships, nature-based tourism is on the decline, disrupting essential funding streams for protected areas where biodiversity and human vulnerability are high...Loe edasi...
(Ilmumisaeg: 25-Feb-2025, EPUB+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781040307175)
Whether physical or virtual, heritage brand or start-up, pop-up stores are everywhere: this book provides the why, what, and how for entrepreneurs and established brands to capitalize on this exciting format.This book guides readers through the 20-...Loe edasi...
(Ilmumisaeg: 25-Feb-2025, PDF+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781040307144)
Whether physical or virtual, heritage brand or start-up, pop-up stores are everywhere: this book provides the why, what, and how for entrepreneurs and established brands to capitalize on this exciting format.This book guides readers through the 20-...Loe edasi...
(Ilmumisaeg: 18-Feb-2025, PDF+DRM, Kirjastus: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, ISBN-13: 9783658468811)
Ein klarer Leitfaden für die Herausforderungen und Chancen des modernen Handelsmanagements: Das Buch beleuchtet die digitale Transformation, nachhaltiges Handeln und neue Vertriebskanäle sowie innovative Geschäftsmodelle. Durch praxisnahe Falls...Loe edasi...
(Ilmumisaeg: 13-Feb-2025, PDF+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781040276907)
This engaging and accessible textbook takes an international approach, gives students an opportunity to gain a comprehensive understanding of the principles of hospitality management whilst being exposed to real-life examples that influence todays h...Loe edasi...
(Ilmumisaeg: 13-Feb-2025, EPUB+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781040276945)
This engaging and accessible textbook takes an international approach, gives students an opportunity to gain a comprehensive understanding of the principles of hospitality management whilst being exposed to real-life examples that influence todays h...Loe edasi...
(Ilmumisaeg: 12-Feb-2025, PDF+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781040311899)
This book explores key and topical issues that are emerging in the field of sport marketing, while calling for further attention to the thriving sports industry.Marketing was one of the first topics to attract sport academics attention, based on its...Loe edasi...
(Ilmumisaeg: 12-Feb-2025, EPUB+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781040311929)
This book explores key and topical issues that are emerging in the field of sport marketing, while calling for further attention to the thriving sports industry.Marketing was one of the first topics to attract sport academics attention, based on its...Loe edasi...
As modern warehouses continue to capitalize on cutting-edge technologies to maximize their role in the supply chain, understand how to successfully manage these warehouses with this bestselling book. The fifth edition of Warehouse Management is fully...Loe edasi...
As modern warehouses continue to capitalize on cutting-edge technologies to maximize their role in the supply chain, understand how to successfully manage these warehouses with this bestselling book. The fifth edition of Warehouse Management is fully...Loe edasi...
(Ilmumisaeg: 23-Jan-2025, PDF+DRM, Kirjastus: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, ISBN-13: 9783658461782)
Das Buch zeigt die dynamischen und vielschichtigen Welten des E-Commerce, der elektronischen Marktplätze und des Online-Marketings auf - Themen, die in unserer zunehmend digitalisierten Welt von zentraler Bedeutung sind. Denn E-Commerce hat sich...Loe edasi...
(Ilmumisaeg: 23-Jan-2025, EPUB+DRM, Kirjastus: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, ISBN-13: 9783658461782)
Das Buch zeigt die dynamischen und vielschichtigen Welten des E-Commerce, der elektronischen Marktplätze und des Online-Marketings auf - Themen, die in unserer zunehmend digitalisierten Welt von zentraler Bedeutung sind. Denn E-Commerce hat sich...Loe edasi...
In the contemporary world of guaranteed change, shopping remains a constant in the tourism experience, even though its forms, measures, functions and manifestations are continuously evolving. This book offers traditional perspectives on shopping and...Loe edasi...
In the contemporary world of guaranteed change, shopping remains a constant in the tourism experience, even though its forms, measures, functions and manifestations are continuously evolving. This book offers traditional perspectives on shopping and...Loe edasi...
(Ilmumisaeg: 22-Jan-2025, EPUB+DRM, Kirjastus: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, ISBN-13: 9783658460563)
Dieses Buch ist eine kompakte Einführung in das Thema Sound Marketing. Unternehmen stehen heute vor der Herausforderung, ihre Markenwerte gezielt über möglichst viele Sinne zu kommunizieren, um sich explizit vom Wettbewerb zu differenzieren und...Loe edasi...
(Ilmumisaeg: 22-Jan-2025, PDF+DRM, Kirjastus: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, ISBN-13: 9783658460563)
Dieses Buch ist eine kompakte Einführung in das Thema Sound Marketing. Unternehmen stehen heute vor der Herausforderung, ihre Markenwerte gezielt über möglichst viele Sinne zu kommunizieren, um sich explizit vom Wettbewerb zu differenzieren und...Loe edasi...
(Ilmumisaeg: 22-Jan-2025, EPUB+DRM, Kirjastus: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, ISBN-13: 9783658460587)
Dieses Buch ist eine kompakte Einführung in das Thema Multisensorisches Marketing. Paul Steiner untersucht die marketingspezifische Relevanz des menschlichen Sinnessystems und die verschiedenen Facetten (multisensualen) multisensorischen Branding...Loe edasi...
(Ilmumisaeg: 22-Jan-2025, PDF+DRM, Kirjastus: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, ISBN-13: 9783658460587)
Dieses Buch ist eine kompakte Einführung in das Thema Multisensorisches Marketing. Paul Steiner untersucht die marketingspezifische Relevanz des menschlichen Sinnessystems und die verschiedenen Facetten (multisensualen) multisensorischen Branding...Loe edasi...
(Ilmumisaeg: 06-Jan-2025, EPUB+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781040298091)
In this insightful text, Cristina Ziliani and Marco Ieva trace the evolution of thinking, contemporary themes and practice in loyalty management. Loyalty management is increasingly identified with the design and management of a quality customer exper...Loe edasi...
(Ilmumisaeg: 06-Jan-2025, PDF+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781040298060)
In this insightful text, Cristina Ziliani and Marco Ieva trace the evolution of thinking, contemporary themes and practice in loyalty management. Loyalty management is increasingly identified with the design and management of a quality customer exper...Loe edasi...
(Ilmumisaeg: 30-Dec-2024, PDF+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781040274262)
How is fashion linked to our identity? How are we influenced to buy into fashion trends? How can we make the fashion industry more ethical and sustainable The Psychology of Fashion offers an up-to-date insightful introduction to the exciting and dyna...Loe edasi...
(Ilmumisaeg: 30-Dec-2024, EPUB+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781040274378)
How is fashion linked to our identity? How are we influenced to buy into fashion trends? How can we make the fashion industry more ethical and sustainable The Psychology of Fashion offers an up-to-date insightful introduction to the exciting and dyna...Loe edasi...
Sari: Routledge Critical Event Studies Research Series.
(Ilmumisaeg: 13-Dec-2024, EPUB+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781040268612)
This timely and innovative book offers an introduction to a range of creative methods, providing both empirical and conceptual guidance. Based upon existing empirical work and richly illustrated throughout, each chapter carefully examines creative me...Loe edasi...
Sari: Routledge Critical Event Studies Research Series.
(Ilmumisaeg: 13-Dec-2024, PDF+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781040268575)
This timely and innovative book offers an introduction to a range of creative methods, providing both empirical and conceptual guidance. Based upon existing empirical work and richly illustrated throughout, each chapter carefully examines creative me...Loe edasi...
(Ilmumisaeg: 13-Dec-2024, PDF+DRM, Kirjastus: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, ISBN-13: 9783658467838)
Eine unaufhaltsame Bewegung hin zu Nachhaltigkeit kann in den verschiedensten Branchen beobachtet werden. Auch im Bereich des Lebensmitteleinzelhandels (LEH) fordern Kund*innen und staatliche Behörden nachhaltige Maßnahmen ein. Der Wissensstand...Loe edasi...
(Ilmumisaeg: 13-Dec-2024, EPUB+DRM, Kirjastus: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, ISBN-13: 9783658467838)
Eine unaufhaltsame Bewegung hin zu Nachhaltigkeit kann in den verschiedensten Branchen beobachtet werden. Auch im Bereich des Lebensmitteleinzelhandels (LEH) fordern Kund*innen und staatliche Behörden nachhaltige Maßnahmen ein. Der Wissensstand...Loe edasi...
(Ilmumisaeg: 11-Dec-2024, PDF+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781040164419)
Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies to provide a comprehensive and honest understanding of the commercial and ethical functions marketing play...Loe edasi...
(Ilmumisaeg: 11-Dec-2024, EPUB+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781040164433)
Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies to provide a comprehensive and honest understanding of the commercial and ethical functions marketing play...Loe edasi...
(Ilmumisaeg: 10-Dec-2024, PDF+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781040227657)
Africa is seen as the next large growth economy, but with this potential comes concerns about exploitation from outside interests. Based on the real-world experiences of Demi Samande, award-winning entrepreneur, this book provides a toolkit for aspir...Loe edasi...
(Ilmumisaeg: 10-Dec-2024, EPUB+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781040227701)
Africa is seen as the next large growth economy, but with this potential comes concerns about exploitation from outside interests. Based on the real-world experiences of Demi Samande, award-winning entrepreneur, this book provides a toolkit for aspir...Loe edasi...
(Ilmumisaeg: 06-Dec-2024, PDF+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781040265604)
The Geography of the Port of London (1957) deals with the mid-century functions of the port studied in relation to their physical setting and in the light of their historical development. An analysis of the roles of the various dock and wharf systems...Loe edasi...
(Ilmumisaeg: 06-Dec-2024, EPUB+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781040265697)
The Geography of the Port of London (1957) deals with the mid-century functions of the port studied in relation to their physical setting and in the light of their historical development. An analysis of the roles of the various dock and wharf systems...Loe edasi...
Valia Aranitou, Pantelis C. Kostis, Manolis Manioudis, Milena Panagiotopoulou
Sari: Palgrave Studies in the Future of European Societies and Economies
(Ilmumisaeg: 02-Dec-2024, PDF+DRM, Kirjastus: Springer International Publishing AG, ISBN-13: 9783031723995)
The retail industry is rapidly changing, especially as technologies advance and digital retail becomes more accessible. This book explains the ongoing poly-transformations within the retail sector, offering insight into labor market changes, real est...Loe edasi...
Valia Aranitou, Pantelis C. Kostis, Manolis Manioudis, Milena Panagiotopoulou
Sari: Palgrave Studies in the Future of European Societies and Economies
(Ilmumisaeg: 02-Dec-2024, EPUB+DRM, Kirjastus: Springer International Publishing AG, ISBN-13: 9783031723995)
The retail industry is rapidly changing, especially as technologies advance and digital retail becomes more accessible. This book explains the ongoing poly-transformations within the retail sector, offering insight into labor market changes, real est...Loe edasi...
Sari: Routledge-SCORAI Studies in Sustainable Consumption
(Ilmumisaeg: 29-Nov-2024, EPUB+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781040144145)
Consuming the Environment explores the environmental impacts of consuming everyday products and explains how we can consume more sustainably.Written in an accessible style, this book begins with our everyday mundane experiences of consuming products...Loe edasi...
Sari: Routledge-SCORAI Studies in Sustainable Consumption
(Ilmumisaeg: 29-Nov-2024, PDF+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781040144121)
Consuming the Environment explores the environmental impacts of consuming everyday products and explains how we can consume more sustainably.Written in an accessible style, this book begins with our everyday mundane experiences of consuming products...Loe edasi...
(Ilmumisaeg: 26-Nov-2024, PDF+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781040253380)
This book examines the oceanic presence in life on Earth, and the ways that we engage with the oceanic worlds for play, pleasure, adventure, and the pursuit of leisure and escape through tourism and travel.The oceanic turn across the social science...Loe edasi...
(Ilmumisaeg: 26-Nov-2024, EPUB+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781040253465)
This book examines the oceanic presence in life on Earth, and the ways that we engage with the oceanic worlds for play, pleasure, adventure, and the pursuit of leisure and escape through tourism and travel.The oceanic turn across the social science...Loe edasi...
In todays rapidly evolving digital landscape, artificial intelligence is no longer a distant concept; its a powerful tool that has become essential for any successful sales strategy. Mastering AI in Sales is a practical guide designed to help sales...Loe edasi...
(Ilmumisaeg: 01-Nov-2024, PDF+DRM, Kirjastus: Taylor & Francis Inc, ISBN-13: 9781040287521)
The Retailers Guide to Loss Prevention and Security is an introduction to retail security. It covers the basic principles, the various techniques and technologies available, and the retailers interaction with the police, courts, and the law. Dona...Loe edasi...
(Ilmumisaeg: 01-Nov-2024, EPUB+DRM, Kirjastus: Taylor & Francis Inc, ISBN-13: 9781040278017)
The Retailers Guide to Loss Prevention and Security is an introduction to retail security. It covers the basic principles, the various techniques and technologies available, and the retailers interaction with the police, courts, and the law. Dona...Loe edasi...
Sari: Routledge Studies in the Modern History of Africa
(Ilmumisaeg: 25-Oct-2024, EPUB+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781040157602)
This book investigates Euro-African cultural relations, considering their connected histories through material and immaterial forms of representation, commemoration, and memorialization. Recent waves of protest around the world have called for resti...Loe edasi...
Sari: Routledge Studies in the Modern History of Africa
(Ilmumisaeg: 25-Oct-2024, PDF+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781040157534)
This book investigates Euro-African cultural relations, considering their connected histories through material and immaterial forms of representation, commemoration, and memorialization. Recent waves of protest around the world have called for resti...Loe edasi...
(Ilmumisaeg: 24-Oct-2024, PDF+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781040151143)
Translated from its original Dutch, Strategic Brand Design offers students and professionals a clear overview of the most important steps in developing brand identity from a marketing perspective. It aims to bridge the gap between marketer and design...Loe edasi...
