The proceedings of the International Conference on Public Relations and Media Communication (PRMC 2024) explore the dynamic intersections of public relations and media in today’s rapidly evolving landscape.
The proceedings of the International Conference on Public Relations and Media Communication (PRMC 2024) explore the dynamic intersections of public relations and media in today’s rapidly evolving landscape.
These proceedings contains a repository of innovative research, insightful discussions, and emerging trends in digital media strategies, crisis communication, media ethics, public relations in the age of social media, and the impact of emerging technologies on media practices. It touches upon a wide array of topics and provides a comprehensive overview of the latest advancements and challenges in these fields. With innovative research contributions and case studies from around the world, this book will be instructive in shaping the way we look at the world of media and ourselves.
This is a highly useful guide to university professors, research scholars, writers, journalists and media professionals who wish to stay updated on the recent shifts in public relations and media communication.
Chapter 1 Culture and Cultural Communication
Chapter 2 Social Phenomena and Psychological Issues
Chapter 3 Social Media and Impact
Chapter 4 Public Relations
Chapter 5 Educational Research
Chapter 6 Business and Marketing Strategy
Dr. Chew Fong Peng is a lecturer at the Faculty of Education, University of Malaya (UM), Malaysia. She has presented around 160 working papers at international and national seminars and conferences. Dr. Chew has published 5 books, 101 journal articles, 67 conference papers, 36 book chapters, 20 translated books including creative writings, and 10 edited books. She also serves as a book editor for Taylor & Francis. Dr. Chew has completed 19 research projects, leading 8 of them. Her achievements have earned her numerous awards, including the UM Outstanding Service Award (2008). She has been listed in Marquis Who's Who in the World in 2011, 2012, 2014, 2015, 2017, 2018, and 2019, and was recognized as one of the 2000 Intellectuals in the World for the 21st Century in 2011.
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