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E-raamat: Higher Education Modelling: Development, Application and Perspectives

  • Formaat: PDF+DRM
  • Sari: Internationale Maerkte 20
  • Ilmumisaeg: 08-Nov-2016
  • Kirjastus: Peter Lang AG
  • Keel: eng
  • ISBN-13: 9783653071023
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  • Formaat: PDF+DRM
  • Sari: Internationale Maerkte 20
  • Ilmumisaeg: 08-Nov-2016
  • Kirjastus: Peter Lang AG
  • Keel: eng
  • ISBN-13: 9783653071023
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This book deals with the feasibility analysis of market-oriented Higher Education Institutions based on the data of international field survey. The topics under examinations require the use of qualitative methods: guideline-oriented open expert interviews in different countries for data collection, content analysis of the survey data, and proposal of a Balanced Scorecard application in the Higher Education Institution management. Based on the elements of New Public Management methodology the author elaborates a detailed development plan usable as a model to restructure a Higher Education Institution to cope with the challenges of the Future.



Defining a strategy and following a development plan is decisive for establishing the Higher Education Institution of the Future. The governance has to employ entrepreneurial thinking and derive a strategy based on the analysis of Strengths, Weaknesses, Opportunities, Threats and implementation of Academic Scorecard.

List of Abbreviations
xv
Tables and Figures
xvii
1 Introduction
1(2)
2 Higher Education Institutions in Germany and Selected Countries
3(48)
2.1 Presentation of the Problem
3(1)
2.2 Higher Education Institutions and the Education Market
4(19)
2.2.1 Higher Education Institutions Types
4(3)
2.2.2 Financing and Sponsoring
7(10)
2.2.3 Lifelong Education
17(4)
2.2.4 Human Resources
21(2)
2.3 New Public Management
23(6)
2.4 Future Developments
29(22)
2.4.1 Development Trends
29(4)
2.4.2 Changes in the Higher Education Institutions Landscape
33(2)
2.4.3 Changes in Teaching
35(11)
2.4.4 Educational changes in terms of employability
46(5)
3 Goals and Methods of the Thesis
51(10)
3.1 Goals
52(2)
3.2 Methodology
54(7)
3.2.1 Data Collection
54(3)
3.2.2 Data Analysis
57(1)
3.2.3 Conceptual modelling tools
58(3)
4 Results and Discussion
61(44)
4.1 The Education Sector as an Industry
61(7)
4.2 The Higher Education Institution Development Plan
68(37)
4.2.1 Set out Vision, Mission, Values and a related Strategy
69(2)
4.2.2 Create an Organisational Culture
71(2)
4.2.3 Analyse, follow and influence the market - HEI Marketing and Public Relation
73(14)
4.2.4 Streamline Processes
87(3)
4.2.5 Use Effective HR Management
90(6)
4.2.6 Increase Third-Party Financing
96(2)
4.2.7 Public Relations
98(3)
4.2.8 Find Other Distribution Channels
101(4)
5 Theoretical and practical contributions of the Thesis
105(16)
6 Conclusion
121(4)
Rezume
125(16)
Uvod
125(1)
Sucasny stav vyskumu
125(2)
Vyskumna otazka a ciel' vyskumu
127(1)
Vyskumny pristup
128(1)
Zber udajov
129(1)
Nastroje konceptualneho modelovania
130(1)
Vysledky vyskumu a zavery
130(5)
References
135(6)
Appendices
141
A.1 Appendix -- Acadamic Scorecard
141(29)
A.2 Appendix -- Expert Interview
170(2)
A.3 Appendix -- Category Scheme
172(2)
A.4 Appendix -- List of interviewed experts
174(2)
A.5 Appendix -- Evaluation of Expert Interviews
176(1)
A.6 Appendix -- Content Transcriptions
177
Michaela Gläß graduated in Studies of Business Administration and Distance studies of "International Business" at the Westsächsische Hochschule Zwickau where she is working as Senior Lecturer. Her Doctoral studies took place at the Slovak University of Technology in Bratislava. She is also Lecturer at the Faculty of Economic Sciences, Alexander-Dubek-University Trenín, Faculty of Social and Economic Relations.
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