A wake-up call to motivate and inspire leaders, this book is a proactive approach to crisis planning and management that guides leaders step by step through a field-tested approach that will empower them to be more effective and less defensive when facing a crisis.
It’s not “if” leaders experience a crisis, it’s “when” and “how severe,” but crisis planning is often overlooked or deferred to a later date that’s never scheduled. Combining the author’s three decades of crisis knowledge with memorable stories from the trenches, this book offers sound, practical advice and immediate actionable steps to master the fundamentals of crisis planning and response. Topics covered include how to identify an internal crisis (before someone else does), how to establish and staff a crisis team, how to understand stakeholders’ minds and hearts when a crisis hits and why size doesn’t matter when it comes to crisis.
An essential guide for C-Suite executives of companies of all sizes, this book is particularly critical for leaders in construction, pharma, manufacturing, chemicals, transportation, government, nonprofit organizations, food production and hospital systems. Crisis management and PR students will also benefit.
A wake-up call to motivate and inspire leaders, this book is a proactive approach to crisis planning and management that guides leaders step-by-step through a field-tested approach that will empower them to be more effective and less defensive when facing a crisis. An essential guide for C-suite executives of companies of all sizes.
1. Crisis 101: What Keeps Leaders Up at Night
2. Understanding the
Crisis Cycle
3. The Crisis Hall of Shame: Those Who Got It Wrong, and What
You Can Learn From Their Mistakes...
4. Fix the Problem! Crisis Patterns You
Cant Ignore (One Bad Decision Leads to Another)
5. Prepare, Prepare,
Prepare! Key Elements of a Crisis Plan
6. Identifying Your Risk Profile
7.
Whos on YOUR Crisis Team?
8. Prioritizing Your Audience: Who Needs to Know,
and in What Order?
9. Take Control Before Someone Else Does
Chapter
10. The
Art of the Holding Statement
11. To Respond or Not to Respond, and the Risks
of Your Decision
12. How a Swift Response Can Save Hundreds, Thousands or
Millions of Dollars
13. When Crisis Wins, Sometimes You Take the Hit
14.
Good, Bad, Ugly Analysis: Judging Your Crisis Performance
15. AI in Crisis:
Is there a Place for this Technology? When and How to Use it...
16. Applying
What Youve Learned for YOUR company: The Crisis Readiness Mini-Workbook
Tara Goodwin, a lifelong entrepreneur and founder of Goodwin Consulting and co-founder of Crisis Interception, Inc., brings more than three decades of experience to her consulting practice. She is considered an expert in crisis communications, media relations, digital media, crisis training, strategic events and effective content development and curation. She is a Vistage speaker and was named one of Bostons top 10 PR Specialists twice in three years by Womens Business Boston and one of the Top PR Firms in Boston by Expertise.com from 2018 to 2025.
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