E-raamat: Positively Outrageous Service: How to Delight and Astound Your Customers and Win Them for Life

From T. Scott Gross, a consumer advocate, whose client roster for consulting and training reads like a whos who of the Fortune 500. Southwest Airlines, FedEx, McDonalds, Wal-Mart, and more have asked him to motivate their employees at conferences worldwide.

In todays tough economy, cutting prices and providing good service arent enough. To be truly successful, innovative businesspeople must learn the art of Positively Outrageous Service (POS)doing the unexpected unexpectedly and giving the customer more than he or she could hope for. POS put customer service guru T. Scott Gross on the map in the early 1990s. In this revised third edition, he contemporizes his work by examining whats wrong in the service industry today and how to turn those negatives into POS. In his signature, slightly irreverent, but always insightful style, he shows managers at every level of the service industry how to:



Build a customer base by following the four key principles of promotionshave fun, get people to your store, get people involved with your product, and do something good for others Hire the right people and show them the fundamentals of POS Energize and obtain the most creativity out of employees Win over customers when mistakes happen, no matter who is at fault



POS is not just a way of doing business, according to Gross; its also a state of mind and the key to success in the twenty-first century. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.