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E-raamat: Practical Manual of Quality Function Deployment

  • Formaat: PDF+DRM
  • Ilmumisaeg: 06-Sep-2014
  • Kirjastus: Springer International Publishing AG
  • Keel: eng
  • ISBN-13: 9783319085210
  • Formaat - PDF+DRM
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  • Formaat: PDF+DRM
  • Ilmumisaeg: 06-Sep-2014
  • Kirjastus: Springer International Publishing AG
  • Keel: eng
  • ISBN-13: 9783319085210

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This book introduces into the practical application of Quality Function Deployment (QFD) beyond the famous House of Quality Matrix by presenting a fully developed example of a clear and comprehensive QFD framework. The QFD workflow is described step by step, encompassing strategic planning, customer surveys, product and service characteristics, mechanisms, parts and cost deployment, technologies, process phases and faults analysis. The model, as presented with practical suggestions, can be used in firms with low resources and/or need for speed. In addition, a chapter is dedicated to the most common “fuzzy” algorithms, explained for professionals and the book closes by describing in detail some QFD case studies. This book will be of interest to all who wish to use QFD to respond to and satisfy customer requirements effectively.

Arvustused

"Maritan has written one of the best books to date on QFD. [ ...] With the exception of the 'bibles' by QFD founders Akao and Mizuno, you can now toss the rest of your QFD library." (Glenn Mazur, QFD Institute, Amazon, October 2014)

1 Quality Function Deployment (QFD): Definitions, History and Models
1(32)
1.1 Introduction
2(1)
1.2 What You Will Learn in This
Chapter
3(1)
1.3 The New Product Development (NPD) Process
4(7)
1.3.1 Products and Services
5(1)
1.3.2 Definition of the NPD Process
6(1)
1.3.3 Critical Variables in the NPD Process
7(4)
1.4 Quality Function Deployment Definitions
11(1)
1.5 QFD History
12(3)
1.6 Four Phase and Comprehensive Models
15(4)
1.6.1 Four Phase Model
16(3)
1.6.2 Comprehensive Model
19(1)
1.7 Strengths and Weaknesses of Quality Function Deployment
19(4)
1.7.1 Strengths
20(1)
1.7.2 Weaknesses
21(2)
1.8 Creativity and QFD
23(4)
1.9 The Proposed Framework
27(6)
References
29(4)
2 Strategic Matrices and Customer Analysis
33(50)
2.1 Introduction
34(1)
2.2 What You Will Learn in This
Chapter
34(3)
2.3 The Royal Classic Bicycle Case Study
37(2)
2.4 Strategy Deployment
39(11)
2.4.1 Matrix
1. Strategic Targets Priority and AHP Method
41(4)
2.4.2 Matrix
2. Core Competency Priority and the Independent Scoring Method
45(3)
2.4.3 Matrix
3. Customer Segment Priority
48(2)
2.5 Customer Analysis. From "Gemba" to the Demanded Qualities (DQ)
50(15)
2.5.1 Gemba Analysis
51(4)
2.5.2 How Is a Gemba Interview Carried Out
55(1)
2.5.3 Voice of the Customer Table
56(2)
2.5.4 Jiro Kawakita KJ Method and the Demanded Quality Deployment Chart (DQDC)
58(7)
2.6 Customer Analysis. Questionnaire Design and the Preplan Matrix
65(12)
2.6.1 The Questionnaire
66(6)
2.6.2 Preplan Matrix and Demanded Quality Weight
72(5)
2.7 Appendix. Royal Voice of the Customer Table (VOCT)
77(6)
References
82(1)
3 QFD from Product Characteristics to Pre-production
83(36)
3.1 Introduction
84(1)
3.2 What You Will Learn in This
Chapter
84(3)
3.3 Quality Characteristics and the House of Quality
87(7)
3.3.1 Characteristics Deployment
87(3)
3.3.2 Request---Characteristic Matrix 5 (House of Quality---HoQ)
90(4)
3.4 Functions and Product Mechanisms
94(8)
3.4.1 Function Deployment
94(6)
3.4.2 Mechanisms Deployment
100(2)
3.5 Innovation
102(3)
3.6 Parts Deployment, Costs and Process Deployment
105(8)
3.6.1 The Parts of the Product
105(4)
3.6.2 The Costs of the Parts
109(2)
3.6.3 Process Phase Priority
111(2)
3.7 Reliability
113(3)
3.8 Summary
116(3)
References
117(2)
4 Fuzzy QFD
119(24)
4.1 Introduction
119(1)
4.2 What You Will Learn in This
Chapter
120(1)
4.3 Fuzzy Sets and Fuzzy Mathematics
121(6)
4.3.1 Fuzzy Sets
122(3)
4.3.2 Fuzzy Numbers
125(2)
4.4 Fuzzy QFD
127(16)
4.4.1 Fuzzy Questionnaire
127(2)
4.4.2 Fuzzy Preplan
129(11)
4.4.3 QFD Matrices and House of Quality
140(1)
References
141(2)
5 QFD Case Histories
143
5.1 Introduction
143(1)
5.2 Company
1. Geotherm. A Longitudinal Case Study
144(12)
5.2.1 Market and Strategy Analysis
146(4)
5.2.2 Gemba and Preplan
150(4)
5.2.3 House of Quality and Bottlenecks
154(2)
5.2.4 What We Learned
156(1)
5.3 Company
2. Wepartner. Territorial Marketing with Fuzzy QFD
156(10)
5.3.1 Fuzzy Strategic Matrices
157(1)
5.3.2 Gemba Analysis and Fuzzy Preplan
158(3)
5.3.3 Fuzzy House of Quality
161(2)
5.3.4 QFD Organisational Analysis
163(2)
5.3.5 What We Learned
165(1)
5.4 Company
3. Citymove. Planning Services for Public Transport
166(11)
5.4.1 Strategic Matrices
166(2)
5.4.2 Gemba and Preplan
168(5)
5.4.3 House of Quality and Bottlenecks
173(3)
5.4.4 What We Learned
176(1)
5.5 Company
4. Elight. Product Line Planning
177(8)
5.5.1 Phase
1. Strategy
179(1)
5.5.2 Phase
2. Gemba and Questionnaire Survey
180(2)
5.5.3 Phase
3. Preplan
182(1)
5.5.4 Phase
4. House of Quality and Bottleneck Analysis
182(1)
5.5.5 Project Lead Time and Relationship Effects
183(2)
5.5.6 What We Learned
185(1)
5.6 Review of Four Other QFD Projects
185
5.6.1 Case
5. Paint
185(1)
5.6.2 Case
6. Insure
186(1)
5.6.3 Case
7. Mobile 1
187(1)
5.6.4 Case
8. Stone
188(2)
References
190
Davide Maritan is the head of Maritan Engineering, which focuses on Quality Function Deployment, creative innovation, software and renewable energy design. He is also the CEO at Geotherm Srl, which sells geothermal heat pump systems. He has two decades of experience in consulting and teaching in QFD, market analysis and creative decision support systems. He holds an MSc degree in Electronic Engineering from the University of Padua, Italy.