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E-raamat: Publicity Rights and Image: Exploitation and Legal Control

  • Formaat: 244 pages
  • Ilmumisaeg: 27-Feb-2020
  • Kirjastus: Hart Publishing
  • Keel: eng
  • ISBN-13: 9781509937196
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Publicity Rights and Image: Exploitation and Legal ControlSuurem pilt
  • Formaat: 244 pages
  • Ilmumisaeg: 27-Feb-2020
  • Kirjastus: Hart Publishing
  • Keel: eng
  • ISBN-13: 9781509937196
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Academics and practitioners are currently divided on the issues involved in permitting and regulating the commercial exploitation of publicity. 'Publicity' is the practice of using an individual's name, image and reputation to promote products or to provide media coverage, often in gossip magazines and the tabloid press. This book provides a theoretical and multi-jurisdictional review of the nature of publicity practice and its appropriate legal regulation. The book includes a detailed exploration of the justifications advanced in favour of publicity rights and those that are advanced against. Removing the analysis from any one jurisdiction the book examines current academic and judicial perspectives on publicity rights in a range of jurisdictions, drawing out similarities and differences, and revealing a picture of current thinking and practice which is intellectually incoherent. By then clearly defining the practice of publicity and examining justifications for and against, the author is able to bring the nature and shape of the right of publicity into much sharper focus.

The book includes a careful consideration of possible limits to any right of publicity, the potential for assigning publicity rights or transferring them post mortem, and whether defences can be offered. The author concludes by arguing for a publicity right which provides a degree of protection for the individual but which is significantly curtailed to recognise valid competing interests.

This is a work which will be of interest to academics and practitioners working in the field of publicity, privacy and intellectual property.

Arvustused

This is a very welcome and highly readable addition to the literature. It deserves a broad readership in Europe and in the spiritual home of the right of publicity the United States and will leave readers wishing to delve deeper into the literature of this fascinating subject. Hart Publishing should also be commended for producing one of the most attractive books of 2011. It is sensibly priced, which should make it accessible to the wide audience it deserves and not the exclusive preserve of well-funded libraries or micro-celebrities flush with the proceeds of their latest photo spread. -- Huw Beverley-Smith * European Intellectual Property Review Volume 34, Issue 6, 2012 * Publicity Rights and Image condenses a complicated area of law into an easy-to-understand primer and presents a strong argument that the topic needs further attention from scholars and policy makers ... Supplementing its cogent analysis, the book includes comprehensive tables of cases and legislation, an extensive bibliography, and a detailed index with strong coverage of alternative terms. Black ... has made a valuable contribution to the study of publicity law and rights [ and her book] is recommended for selection by all academic law libraries and by law firm libraries supporting attorneys who practice in the area. -- Deborah Schander * Law Library Journal Volume 104: 1 * Black's book is a welcome addition to the literature in the field for she considers complex and difficult questions about privacy and publicity and brings to her task an obvious commitment to exacting analysis. Whatever materialises on the legislative front, this book will prove to be an invaluable reference for academics and practitioners alike as the controversy surrounding "market rhetoric" and personality is unlikely to abate any time soon. Black provides a compelling argument in favour of a publicity right, explaining how dignitarian and economic interests can be reconciled in this particular instance. -- Patrick O'Callaghan * Edinburgh Law Review Volume 16, 2012 * ...a useful source for both students and practitioners of information about the development of this fledgling right. As usual with Hart the book is well presented and reasonably priced in these austere times. -- Howard Johnson * Communications Law 2011 * ...this work is a valuable one, which deserves to be carefully read and appreciated. The efforts spent in realizing a precise and methodologically coherent review of the theory behind publicity rights have produced a contribution which is thought-provoking, as well as innovative in its attempt to provide inputs and suggestions which are not bound to any specific jurisdiction. -- Eleonora Rosati * Journal of Intellectual Property and Practice Volume 6, Issue 9 * [ Black's] conclusions are the product of meticulous review and analysis of relevant court decisions, statutes, and academic studies, ranging through the sometimes confusing and contradictory legal systems that constitute Western jurisdictions. For every conclusion that she draws, Black first provides ample opportunities for both judicial and academic proponents of contrary views to be heard before proceedings to offer solid, persuasive arguments for her own positions. -- Philip A. Dynia * The Law and Politics Book Review The Law and Politics *

Acknowledgements vii
A Note on URLs viii
A Note on Case Citations viii
List of Journal Abbreviations
xiii
Table of Cases
xv
Table of Legislation
xix
1 The Power of Image: Introducing Publicity Rights
1(8)
I Introduction
1(1)
II Tracing the Development of Publicity Practice
2(3)
III The Scope of this Project
5(4)
Part I Understanding Publicity: Theory and Practice
9(74)
2 The Theory of Image and Publicity Rights
11(19)
I The Legal Landscape
11(1)
II The `Publicity as Property' Approach
12(4)
III Publicity as a Subset of Personality Rights
16(3)
IV Appropriation of Personality
19(6)
A Appropriation of Personality
19(3)
B Character Merchandising
22(3)
V A Fourth Way. Privacy and Publicity
25(2)
VI Cross-Overs and Conclusions
27(3)
3 The Exploitation of Image and Publicity
30(30)
I Introduction
30(2)
II The Dual Classification Part 1: The Use Approach
32(12)
A Examining Publicity Uses
32(3)
B The Tripartite Classification of Uses
35(4)
C The Paradigm Publicity Use Cases
39(3)
D Authorised and Unauthorised Use
42(2)
III The Dual Classification Part 2: The Subject Matter Approach
44(9)
A Identifying the Subject Matter
44(4)
B The Underlying Element: Reputation
48(5)
IV Analysis of Contracts for Publicity Exploitation
53(5)
V Conclusion
58(2)
4 Privacy as a Basis for Protecting Publicity Rights
60(23)
I Introduction
60(1)
II The Right to Privacy in the UK
61(11)
A Introduction
61(2)
B Breach of Confidence
63(1)
C A Reasonable Expectation of Privacy
64(5)
D Freedom of Expression
69(2)
E Summary
71(1)
III Publicity as a Privacy Right
72(9)
A Introduction
72(1)
B The Need for a Confidential Relationship or a Reasonable Expectation of Privacy
73(1)
C Private Information: Invasion versus Dissemination
73(2)
D Defences to Privacy Infringements
75(1)
E Positive Exploitation
76(1)
i Waiving the Right to Privacy
76(2)
F Exploiting Publicity by Licensing a Privacy Right: Douglas v Hello!
78(3)
IV Conclusion
81(2)
Part II Justifying Publicity Rights
83(70)
5 Justifying Publicity Rights: Setting the Scene
85(17)
I Introduction
85(2)
II Benefits and Harms: Identifying the Interests at Stake
87(9)
A The Dual Interests in Publicity Literature
88(4)
B The Dual Interests in Publicity Practice
92(2)
C The Economic and Dignitarian Interests in Other Areas of Law
94(1)
D Dignitarian and Economic Interests: Mutually Exclusive or Mutually Compatible?
95(1)
III Accepting Three Rebuttals of Publicity Rights
96(6)
6 Order, Autonomy and Efficiency: Justifying a Right of Publicity
102(32)
I Advancing Justifications for Publicity Rights
102(1)
II Ordering the Chaos
103(4)
III The Dignitarian Rationale for Publicity
107(12)
A Autonomy and Dignity
107(2)
B The Significance of Image for Autonomy
109(1)
C Autonomy and Dignity in the Context of Publicity
110(2)
D Denial of Autonomy and Dignity in Publicity
112(4)
E Autonomy and Dignity in the Economic Interest
116(1)
F Waiver of Autonomy and Dignity in Persona?
117(1)
G Summary
118(1)
IV The Economic Rationale for Publicity
119(8)
A Economic Efficiency
119(1)
B Identifying the Social Asset
120(1)
C Over-Consumption of Persona Leading to Tragedy?
121(3)
D Allowing Net Positive Externalities
124(1)
E Maximising Efficiency through a Balance of Rights
125(1)
F Summary
126(1)
V Two Further Objections Considered
127(4)
A The Argument from Free-Riding
127(2)
B The Argument from Wealth Distribution
129(2)
VI The Alternative Question
131(2)
VII Conclusion
133(1)
7 The Competing Interests
134(8)
I Introduction
134(1)
II Freedom of Expression
134(4)
III Creative and Communicative Use
138(3)
IV Conclusion
141(1)
8 The Nature of Publicity Rights
142(11)
I Introduction
142(1)
II Identifying the Individual
142(3)
III Inalienability and the Property Status of Publicity
145(2)
IV Publicity as a Monopoly
147(3)
V The Likelihood of Legislation
150(1)
VI Conclusion
151(2)
Part III Shaping Publicity Rights
153(46)
9 The Scope of Publicity Rights: Formation, Duration and Transfer
155(16)
I Introduction
155(1)
II Formalities
156(4)
A Labour or Creativity
156(1)
B Registration
157(3)
III Duration
160(7)
A Introduction
160(1)
B Duration in Life
161(1)
C Post Mortem Duration
162(5)
IV Transmission and Transferability
167(4)
A Transfer of the Right in Life: Assignation and Licensing
168(2)
B Transmission of the Right Post Mortem
170(1)
10 The Permitted Uses of Persona
171(11)
I Introduction
171(1)
II Private Use
171(1)
III Freedom of Expression
171(1)
IV Public Policy
172(1)
V Public Interest
173(4)
VI Fair Dealing
177(1)
VII Parody
178(2)
VIII Other Possible Permitted Uses
180(2)
11 Remedies for Breach of Publicity Rights
182(14)
I Introduction
182(1)
II Preventing Unauthorised Use
182(2)
III Redressing Unauthorised Use: Damages
184(9)
A Introduction
184(1)
B The Notional Licence Fee
185(5)
C Additional Damages
190(1)
D Account of Profits
190(1)
E The Calculation of the Award
191(1)
F Windfalls
192(1)
IV Other Disposals
193(1)
V Remedies for Authorised Users
194(2)
12 Conclusion
196(3)
Appendix 1 199(1)
Bibliography 200(15)
Index 215
Gillian Black is a Lecturer in Law at Edinburgh University and a qualified solicitor.
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