THE HYPE OVER SOCIAL MEDIA IS OVER. NOW ITS TIME TO MAKE SOCIAL MEDIA PAY.The Social Commerce Handbook provides a practical road map for not only mastering but also monetizing your social media investment. -- MARK ELLIS, Managing Director, SYZYGY, a WPP Group digital agencyLearn the secrets to unlocking sales with the Big Five--YouTube, Pinterest, Facebook, Twitter, and LinkedIn--and seize new sales opportunities from emerging social technology.Coauthored by two of todays leading authorities on this hot new field, The Social Commerce Handbook distills the real-world experience of successful social commerce businesses--from Apple to Zappos--into 20secrets for turning Likes into Buys.The power of social utilityThe appeal of social giftingThe importance of social curationThe role of social statusThe value of social intelligence
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