Foreword |
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xii | |
Preface |
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xiii | |
Acknowledgments |
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xxiv | |
About the Author |
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xxvi | |
1 Storytelling in a Digital Era |
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1 | (14) |
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2 | (4) |
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From Visualization to Visual Data Storytelling: An Evolution |
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6 | (2) |
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From Visual to Story: Bridging the Gap |
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8 | (5) |
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13 | (2) |
2 The Power of Visual Data Stories |
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15 | (18) |
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The Science of Storytelling |
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16 | (4) |
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16 | (2) |
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18 | (2) |
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20 | (12) |
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The Classic Visualization Example |
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20 | (3) |
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Using Small Personal Data for Big Stories |
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23 | (4) |
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The Two-or-Four Season Debate |
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27 | (2) |
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29 | (2) |
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Stories Outside of the Box |
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31 | (1) |
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32 | (1) |
3 Getting Started with Tableau |
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33 | (18) |
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34 | (1) |
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34 | (2) |
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The Tableau Product Portfolio |
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36 | (2) |
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37 | (1) |
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37 | (1) |
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37 | (1) |
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37 | (1) |
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38 | (1) |
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38 | (6) |
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39 | (2) |
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41 | (1) |
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Connecting to Multiple Tables with Joins |
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42 | (2) |
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Basic Data Prep with Data Interpreter |
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44 | (1) |
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Navigating the Tableau Interface |
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45 | (3) |
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46 | (1) |
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47 | (1) |
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47 | (1) |
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47 | (1) |
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Understanding Dimensions and Measures |
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48 | (1) |
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48 | (1) |
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48 | (1) |
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48 | (1) |
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49 | (2) |
4 Importance of Context in Storytelling |
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51 | (14) |
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53 | (3) |
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Harry Potter: Hero or Menace? |
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53 | (2) |
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Ensuring Relevant Context |
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55 | (1) |
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Exploratory versus Explanatory Analysis |
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56 | (2) |
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58 | (3) |
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59 | (1) |
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60 | (1) |
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Audience Analysis for Storytelling |
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61 | (3) |
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61 | (1) |
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62 | (1) |
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62 | (1) |
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63 | (1) |
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64 | (1) |
5 Choosing the Right Visual |
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65 | (42) |
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66 | (4) |
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Tableau How-To: Bar Chart |
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68 | (2) |
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70 | (3) |
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Tableau How-To: Line Chart |
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72 | (1) |
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73 | (5) |
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Tableau How-To: Pie and Donut Charts |
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74 | (4) |
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78 | (5) |
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Tableau How-To: Scatter Plots |
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79 | (4) |
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83 | (2) |
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Tableau How-To: Packed Bubble Charts |
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83 | (2) |
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85 | (3) |
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86 | (2) |
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88 | (3) |
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Tableau How-To: Heat Maps |
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89 | (2) |
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91 | (15) |
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Connecting to Geographic Data |
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92 | (1) |
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Assigning Geographic Roles |
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93 | (2) |
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Creating Geographic Hierarchies |
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95 | (2) |
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97 | (3) |
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100 | (6) |
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106 | (1) |
6 Curating Visuals for Your Audience |
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107 | (36) |
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Visual Design Building Blocks |
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110 | (1) |
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110 | (8) |
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114 | (1) |
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115 | (3) |
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118 | (3) |
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118 | (1) |
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119 | (1) |
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120 | (1) |
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The Truth about Red and Green |
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121 | (3) |
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124 | (10) |
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Formatting Grid Lines, Zero Lines, and Drop Lines |
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128 | (3) |
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131 | (3) |
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Formatting, Shading, and Banding |
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134 | (5) |
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139 | (3) |
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139 | (1) |
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140 | (2) |
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142 | (1) |
7 Preparing Data for Storytelling |
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143 | (24) |
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Basic Data Prep in Tableau: Data Interpreter |
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144 | (4) |
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Data Interpreter in Action |
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145 | (2) |
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Handling Nulls in Tableau |
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147 | (1) |
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Cleaning Messy Survey Data in Excel |
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148 | (7) |
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150 | (1) |
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Step 2: Creating a Numeric Copy |
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151 | (2) |
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Step 3: Creating the Meta Helper File |
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153 | (2) |
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Pivoting Data from Wide to Tall |
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155 | (1) |
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Reshaping Survey Data with Tableau 10 |
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156 | (9) |
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Step 1: Creating Extracts |
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156 | (4) |
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Step 2: Joining Data Sources |
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160 | (5) |
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165 | (2) |
8 Storyboarding Frame by Frame |
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167 | (24) |
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Understanding Stories in Tableau |
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168 | (8) |
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Individual Visualizations (Sheets) |
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169 | (1) |
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169 | (3) |
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172 | (4) |
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The Storyboarding Process |
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176 | (2) |
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Planning Your Story's Purpose |
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176 | (1) |
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Storyboarding Your Data Story |
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177 | (1) |
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178 | (12) |
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179 | (1) |
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Visualizing Survey Demographics |
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179 | (6) |
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Act One: Demographic Dashboard and Key Question |
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185 | (2) |
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Act Two: Questioning Character Aggression |
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187 | (1) |
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188 | (2) |
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190 | (1) |
9 Advanced Storytelling Charts |
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191 | (34) |
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192 | (7) |
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199 | (3) |
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202 | (13) |
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203 | (2) |
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Divergent Stacked Bar Chart |
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205 | (10) |
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215 | (6) |
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219 | (2) |
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221 | (3) |
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224 | (1) |
10 Closing Thoughts |
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225 | (8) |
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Five Steps to Visual Data Storytelling |
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226 | (2) |
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Step 1. Find Data That Supports Your Story |
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226 | (1) |
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Step 2. Layer Information for Understanding |
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227 | (1) |
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227 | (1) |
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Step 4. Beware the False Reveal |
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227 | (1) |
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228 | (1) |
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The Important Role of Feedback |
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228 | (1) |
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229 | (4) |
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Teach Yourself: External Resources |
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229 | (2) |
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Companion Materials to This Text |
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231 | (2) |
Index |
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233 | |