The experience of womens everyday lives in public relations roles across the world is under-recorded and under-explored. While the body of knowledge which explores public relations and corporate communications is growing, research that seeks to understand the working lives of women in promotional cultures is still limited. This collection prioritises womens experiences and histories to understand more about public relations practices and the daily lives of women who carry out this work.
Demonstrating the breadth and range of feminist writing on womens work, chapters step away from management-based accounts of public relations towards a space where marginalised voices and the lived experiences of women at all stages in their career are foregrounded. Discussing working lives in Brazil, Spain, Bosnia, Turkey, the UK and beyond, authors consider in rich detail female roles, experiences and paradoxes.
Reconceptualising human experience through a holistic feminist approach, Womens Work in Public Relations takes us behind the scenes to connect with women navigating the problems and contradictions of everyday working life.
Chapter
1. Introduction: Because We never See it doesnt mean It Never
Happens; Elizabeth Bridgen and Sarah Williams
SECTION 1: Marginalised Identities
Chapter
2. PR Power in the 1990s: Sex, Sexuality, and Sexism a UK
Perspective; Heather Yaxley and Sarah Bowman
Box
1. Practitioner Story: The Shift from Unsupportive Sisterhood to
Enlightened Empowerment a Personal Perspective of Three Decades of
Practice; Diane Green
Chapter
3. Unequal Opportunity: Experience and Expectation of 21st Century
Maternity Provision in the Communications Workplace; Susan Kinnear and Tess
Lhermitte-Russell
Chapter
4. Just Like Any Other: Public Relations Careers in the Adult
Industries; Elizabeth Bridgen
SECTION 2: Global Perspectives
Chapter
5. Female Public Relations Academics in Spain; Isabel Ruiz-Mora,
Ileana Zeler, and Andrea Oliveira
Box
2. Practitioner Story: Women in PR: Frontline Peacekeeping in
Post-Conflict Bosnia; Sheena Thomson
Chapter
6. The Experiences of Women Professionals in Turkey: What is It like
to Work for a Communication Agency?; Begüm Ekmekçigil and Olesya Gorbunova
Öner
Box
3. Practitioner story: Stop Drinking the Dirty Water; Jade Bilowol
Chapter
7. Always Being on: Exploring the Experience of Burnout Among
Female Professionals in the Australian Public Relations Industry; Jade
Bilowol, Jenny A Robinson, Deborah Wise, and Marianne Sison
Chapter
8. Female PR Professors in Brazil: A Contemporary Liberal
Feminist-Centred Study; Fabiana Gondim Mariutti, and Cleuza Gertrudes Gimenes
Cesca
Box
4. Practitioner Story: A Brazilian Woman Tale: Letter to Remind You to
Have your Voice in Time and Space; Fabiana Gondim Mariutti
Chapter
9. Flex Appeal: Flexible Working, Women Public Relations Leaders, and
My Own Experience as a Non-Parent Woman Leader in Public Relations; Aimee
Postle
SECTION 3: Developing Theoretical Frameworks to Make Sense of the Ordinary
Chapter
10. Performing Professionalism: A Story in Three Acts; Sarah Williams
Box
5. Practitioner Story: How to have a 40-Year Career in PR as a Woman;
Bron Eames
Chapter
11. A Multi-Generational Telling of Womens Work in Public Relations;
Heather Yaxley
Chapter
12. Womens-Only Networking in PR: Discourse Analysis of the
Entanglement of Barriers and Benefits; Keren Darmon
Chapter
13. Using Ethnography to Explore Womens Work in Public Relations;
Sarah Williams
Elizabeth Bridgen is Principal Lecturer in Public Relations at Sheffield Hallam University, UK.
Sarah Williams is Head of School of Business and Law, Buckinghamshire New University, UK.
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