Muutke küpsiste eelistusi

E-raamat: Your Customers' Perception of Quality: What It Means to Your Bottom Line and How to Control It

  • Formaat: EPUB+DRM
  • Ilmumisaeg: 25-Apr-2011
  • Kirjastus: Productivity Press
  • Keel: eng
  • ISBN-13: 9781439893517
Teised raamatud teemal:
  • Formaat - EPUB+DRM
  • Hind: 58,49 €*
  • * hind on lõplik, st. muud allahindlused enam ei rakendu
  • Lisa ostukorvi
  • Lisa soovinimekirja
  • See e-raamat on mõeldud ainult isiklikuks kasutamiseks. E-raamatuid ei saa tagastada.
  • Raamatukogudele
  • Formaat: EPUB+DRM
  • Ilmumisaeg: 25-Apr-2011
  • Kirjastus: Productivity Press
  • Keel: eng
  • ISBN-13: 9781439893517
Teised raamatud teemal:

DRM piirangud

  • Kopeerimine (copy/paste):

    ei ole lubatud

  • Printimine:

    ei ole lubatud

  • Kasutamine:

    Digitaalõiguste kaitse (DRM)
    Kirjastus on väljastanud selle e-raamatu krüpteeritud kujul, mis tähendab, et selle lugemiseks peate installeerima spetsiaalse tarkvara. Samuti peate looma endale  Adobe ID Rohkem infot siin. E-raamatut saab lugeda 1 kasutaja ning alla laadida kuni 6'de seadmesse (kõik autoriseeritud sama Adobe ID-ga).

    Vajalik tarkvara
    Mobiilsetes seadmetes (telefon või tahvelarvuti) lugemiseks peate installeerima selle tasuta rakenduse: PocketBook Reader (iOS / Android)

    PC või Mac seadmes lugemiseks peate installima Adobe Digital Editionsi (Seeon tasuta rakendus spetsiaalselt e-raamatute lugemiseks. Seda ei tohi segamini ajada Adober Reader'iga, mis tõenäoliselt on juba teie arvutisse installeeritud )

    Seda e-raamatut ei saa lugeda Amazon Kindle's. 

Providing the insight and tools needed to improve the perception your customers have about the quality of your product or service, Your Customers' Perception of Quality: What It Means to Your Bottom Line and How to Control It introduces a ground-breaking model for measuring the impact of quality perception on your bottom line. Allowing you to look at quality from an outside-in, truly customer-centric perspective, the authors pave a concrete connection between enhanced customer perception and increased profitability.



The book introduces cutting-edge concepts in customer-centric qualityexplaining exactly how to identify, plan, cost justify, manage, and deliver consistent improvements to the factors that matter most to your customers. Helping you harness the power of the universal set of tools, techniques, and methods at your disposal in the field of quality, the book:











Unveils a model that provides quantifiable information for determining the impact of customer perception on your bottom line Details a strategic model for attaining long-term benefitsincluding the tools required to make the necessary tactical changes Includes a wealth of customizable tools to help kick-start implementation efforts

The text clearly illustrates how to implement methods proven to improve operational efficiencies, foster customer loyalty, and drive increased revenue through positive word of mouth. Complete with helpful checklists, templates, tools, and detailed instructions on how to tailor them to your company, the authors guide you through the path of evaluating, analyzing, and implementing the value-adding adjustments needed to drive profits and boost customer loyalty.
Introduction xiii
Section 1 Why Perception of Quality Needs Your Active Attention
Chapter 1 The Neglected Frontier of Quality in Today's Qualitysphere
3(16)
Goals of This
Chapter
3(1)
Beyond the Quality Department
4(1)
Actual Quality Matters
5(3)
Quality Assurance, Quality Control, and Testing
5(3)
Customers' Perception of Quality: The Neglected Frontier
8(3)
Why Are We Neglecting Customers' Perception of Quality?
11(1)
Additional Evidence
12(1)
Understanding Customer-Experienced Quality
13(1)
Even More Proof of Neglect
14(3)
Summary
17(1)
Checklist
18(1)
Chapter 2 Why Customers' Perception of Quality Is So Important
19(14)
Goals of This
Chapter
19(1)
Customers' Perception
20(4)
Kaizen
20(2)
Poka-Yoke
22(1)
Constraint Management
22(1)
Six Sigma
23(1)
Capability Maturity Management Integrated (CMMI)
24(1)
International Organization for Standardization (ISO)
24(1)
Other Standards
25(1)
New Product Introduction
25(6)
Summary
31(1)
Checklist
32(1)
Chapter 3 Demonstrating the Return on Investment in Customer Perception of Quality
33(26)
Goals of This
Chapter
33(1)
Fear Factor Causes Action Paralysis
34(1)
From the Rags of Data to the Riches of Intelligence
35(1)
Toward a Business Case for Customers' Perception of Quality
36(1)
The Ten Commandments of Customers' Perception of Quality
37(2)
Creating the Business Case for Customers' Perception of Quality
39(11)
Step 1: Gather Supporting Data
39(4)
Step 2: Articulate the Specific Problem Statement
43(6)
Quantifying the Problem at Hand
44(5)
Step 3: Create the Drama
49(1)
Sample Slide Presentation to Garner Leaders' Support
50(5)
Summary
55(1)
Checklist
55(4)
Section 2 Clinical Actions That Yield Tangible Results
Chapter 4 Garnering Support and Gaining Endorsement
59(12)
Goals of This
Chapter
59(1)
Selecting the Sponsor and Steering Committee
60(4)
Practical Steps
64(3)
Steering Committees
67(1)
Summary
67(1)
Checklist
68(3)
Chapter 5 A Framework to Derive the Right Investments
71(28)
Goals of This
Chapter
71(1)
Getting Started
71(5)
Surveys
72(1)
Sales Representatives
73(1)
Trade Shows
74(1)
Lost Customers
75(1)
Data Analysis
76(18)
Root Cause Analysis
79(2)
Analysis
81(2)
Example
83(22)
Data Gathering
83(1)
Prioritize
84(4)
Root Cause Analysis
88(3)
Analysis
91(3)
Summary
94(3)
Checklist
97(2)
Chapter 6 Managing a Journey of Continuous Improvement
99(22)
Goals of This
Chapter
99(1)
Customer-Driven Continuous Improvements
99(1)
Six-Step Continuous Improvement Approach
100(2)
An Actionable Agile Program Management Framework
102(3)
Common Challenges and Possible Resolution Strategies
105(6)
Organizational Structure
105(1)
Horizontal Sponsorship
106(1)
Skills Gaps
107(1)
System Constraints
107(1)
Senior-Level Resistance
108(1)
Encouraging Creativity
109(2)
When Do We Know We Are on the Right Track?
111(2)
Positive Signs
111(1)
Warning Signs
112(1)
Communications Management: The Boon of Your Customers' Perception of Quality Initiatives
113(2)
Governance
115(2)
Conclusion
117(1)
Checklist
118(3)
Section 3 Harvesting the Rewards and Continuing the Journey
Chapter 7 Metrics That Prove the Worth of the Initiatives
121(20)
Goals of This
Chapter
121(1)
Data Rich, Yet Information Poor
122(2)
Metrics, Key Performance Indicators (KPIs), and Critical Success Factors (CSFs)
124(3)
Conceptualizing Business Operations and Metrics
127(1)
Classical Quality Performance Indicators
128(3)
"-Ilities" in the World of Software Architecture
128(2)
Functionality
129(1)
Usability
129(1)
Maintainability
129(1)
Scalability
129(1)
Availability
129(1)
Security
130(1)
Cost of Poor Quality (COPQ)
130(1)
Quantifying Customers' Perception of Quality
131(1)
Loyalty Measurement Models
132(7)
Method 1: Measuring and Increasing Customers' Perception of Quality
134(3)
Method 2: Measuring and Increasing Customers' Perception of Quality
137(2)
Conclusion
139(1)
Checklist
140(1)
Chapter 8 Delivering a Capability to Sustain Customers' Perception of Quality Function
141(20)
Goals of This
Chapter
141(1)
The Process
142(1)
Data-Gathering Phase
143(2)
Analysis Phase
145(2)
Documenting the New Process
147(4)
Piloting the New Process
151(1)
Deploying the New Process
152(6)
Summary
158(1)
Checklist
158(3)
Chapter 9 Common Hurdles That Plague Customers' Perception of Quality Initiatives
161(18)
Goals of This
Chapter
161(1)
Leaders Who Walk the Talk
162(1)
Common Challenges
163(6)
Lack of Management Commitment
163(1)
Inadequate Resources, Budget, and Time
164(1)
Lack of Information, Monitoring, and Measurements
164(1)
Resistance to Planning
165(1)
Reluctance to Be Proved Wrong
165(1)
Lack of Corporate Objectives, Strategies, Policies, and Business Direction
166(1)
Lack of Knowledge and Lack of Appreciation of Business Impacts and Priorities
166(1)
Resistance to Change and Cultural Change
167(1)
Poor Relationships, Poor Communication, and a Lack of Cooperation between Business Units
168(1)
Lack of Tools, Standards, and Skills
168(1)
Critical Success Factors
169(1)
Common Risks
170(2)
Summary
172(1)
Checklist
173(2)
Conclusion: Letter to a New Champion of Customers' Perception of Quality
175(4)
Appendix A: Sample Questions 179(2)
Introduction
179(1)
Questions
179(2)
Appendix B: Multivoting Exercise 181(2)
Appendix C: Iterative Nature of the Process 183(2)
Bibliography 185(2)
Index 187(12)
About the Authors 199
Baboo Kureemun is a seasoned hands-on project management practitioner, with over 18 years of experience strategizing, planning, and executing business-critical initiatives in multiple industries across different cultures. He is presently employed by the Children, Youth and Social Services I&IT Cluster of the government of Ontario, Canada.

Robert Fantina specializes in business process analysis, and has served in that role as a consultant and employee in several Fortune 500 companies in the United States and Canada. He is currently employed by Research in Motion (RIM) in Canada.