Howard Nothhaft, Kelly Page Werder, Dejan Veri, Ansgar Zerfass
(Ilmumisaeg: 21-May-2020, PDF+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781000458695)
This book examines the state of strategic communication as a discipline and how it has emerged as a unique area of scholarship in the beginning of the 21st century. Strategic communication encompasses all communication that is substantial for the sur...Loe edasi...
Howard Nothhaft, Kelly Page Werder, Dejan Veri, Ansgar Zerfass
(Ilmumisaeg: 21-May-2020, EPUB+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781000468250)
This book examines the state of strategic communication as a discipline and how it has emerged as a unique area of scholarship in the beginning of the 21st century. Strategic communication encompasses all communication that is substantial for the sur...Loe edasi...
Ralph Tench, Dejan Veri, Ansgar Zerfass, Ángeles Moreno, Piet Verhoeven
(Ilmumisaeg: 28-Mar-2017, PDF+DRM, Kirjastus: Springer International Publishing AG, ISBN-13: 9783319488608)
Exploring the implications of 10 years of data from more than 21,000 communication professionals across Europe, combined with case studies and interviews with senior communication directors from top European companies and organisations, this book pro...Loe edasi...
Ralph Tench, Dejan Veri, Ansgar Zerfass, Ángeles Moreno, Piet Verhoeven
(Ilmumisaeg: 28-Mar-2017, EPUB+DRM, Kirjastus: Springer International Publishing AG, ISBN-13: 9783319488608)
Exploring the implications of 10 years of data from more than 21,000 communication professionals across Europe, combined with case studies and interviews with senior communication directors from top European companies and organisations, this book pro...Loe edasi...
We still see many communication graduates with little business knowledge and business graduates with little communication knowledge. This schism leads communication scholars to assume that better communication is an end in itself while management see...Loe edasi...
We still see many communication graduates with little business knowledge and business graduates with little communication knowledge. This schism leads communication scholars to assume that better communication is an end in itself while management see...Loe edasi...
Sari: Routledge Handbooks in Communication Studies
(Ilmumisaeg: 20-Nov-2014, EPUB+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781136207112)
The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the...Loe edasi...
Sari: Routledge Handbooks in Communication Studies
(Ilmumisaeg: 20-Nov-2014, PDF+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781136207129)
The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the...Loe edasi...
Krishnamurthy Sriramesh, Ansgar Zerfass, Jeong-Nam Kim
(Ilmumisaeg: 07-Jun-2013, EPUB+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781136159251)
Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Between them, the Grunigs have published 12 books and more than 330 articles, book chapters,...Loe edasi...
Krishnamurthy Sriramesh, Ansgar Zerfass, Jeong-Nam Kim
(Ilmumisaeg: 07-Jun-2013, PDF+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781136159268)
Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Between them, the Grunigs have published 12 books and more than 330 articles, book chapters,...Loe edasi...
(Ilmumisaeg: 31-Mar-2010, EPUB+DRM, Kirjastus: FAZIT Communication GmbH, ISBN-13: 9783899814477)
Neue Ideen sind der Schlüssel für die Wettbewerbsfähigkeit von Unternehmen ebenso wie für den Standort Deutschland. Doch in der Medienberichterstattung werden sie immer noch stiefmütterlich behandelt. Dabei können Innovationen ihr ökonomisches...Loe edasi...
Peter A. Bruck, Andrea Buchholz, Zeger Karssen, Ansgar Zerfass
(Ilmumisaeg: 16-Jan-2006, PDF+DRM, Kirjastus: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, ISBN-13: 9783540263876)
Technologies develop rapidly and reach hurricane levels of velocity but quality E-Content and innovative applications lag behind. This book addresses the question how content industries change within a digital environment and what role information an...Loe edasi...
