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E-raamat: Social Marketing

  • Formaat: 104 pages
  • Ilmumisaeg: 12-Oct-2012
  • Kirjastus: Routledge
  • Keel: eng
  • ISBN-13: 9781136404276
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  • Formaat: 104 pages
  • Ilmumisaeg: 12-Oct-2012
  • Kirjastus: Routledge
  • Keel: eng
  • ISBN-13: 9781136404276
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Exploring Employee Relations is a straightforward and accessible text that is aimed at students who are taking the subject for the first time. The structure is clear and logical, leading the newcomer through the topics in a way to maximise comprehension. Key issues are highlighted and supported by a small case or example from business. Chapters are structured to enable progressive learning with a logical development of the content. Each chapter ends with a summary of the key points met in the text and these are further reinforced by review and discussion questions, with answers and feedback on the activities included at the end of the book. The chapters are grouped thematically into parts and longer case studies are included that are suitable for assignment and seminar work.

This new edition is thoroughly revised with a new international approach which provides new material on the European Union and the role of Government and Demography, bargaining power and securing employee commitment. The text has also been written to cover the new CIPD employee relations syllabus
Preface
Introduction
Narrowing the Concept of Marketing
A Field Experiment Comparing the Effectiveness of Ambush and Cause Related
Ad Appeals for Social Marketing Causes
Charitable Donations as Social Exchange or Agapic Action on the Internet:
The Case of Hungersite.com
The Dark Side of Globalization and Liberalization: Helplessness, Alienation,
and Ethnocentrism Among Small Business Owners and Managers
The Impact of Social Marketing on Engineering in Economic Restructuring
Index
Reference Notes Included
Michael T. Ewing